Field Marketing Manager - France

PLANON; Paris; Hybrid; EUR 55,000 - 69,000; Full time

Job summary

Planon is seeking a Field Marketing Manager to shape growth in France, turning strategy into high-impact campaigns within a matrixed global marketing organization. This strategic, hands-on role collaborates with Sales, Customer Success, Partners, and Global Marketing.

You will lead the France marketing plan, demand-generation campaigns across ABM, digital channels, webinars, and events, localize content for the French market, and manage the local budget while partnering with Sales.

Qualifications

• At least 8 years of B2B marketing experience with digital demand-generation.
• Hands-on experience organizing professional events such as trade shows, webinars, roundtables, or customer events.
• Strong analytical skills with a performance- and data-oriented approach.
• Creative thinking, critical analysis and problem-solving skills in Marketing.
• Experience in a decentralized or matrixed marketing organization with multiple stakeholders.
• Native French and professional fluency in English, both written and spoken; excellent French writing.
• Experience with Marketo or other marketing automation and Salesforce.
• Master's degree in marketing or a related field.

Responsibilities

• Build, execute, measure, and optimize the France marketing plan in line with Europe West and global strategies.
• Lead integrated demand-generation campaigns across ABM, digital channels, webinars, and events.
• Plan and coordinate professional events, trade shows, roundtables, and customer initiatives with Sales.
• Localize global content for the French market and maintain a consistent brand across channels.
• Support customer growth with campaigns, events, and webinars.
• Leverage partners and influencers with joint activities.
• Track campaign performance and maintain data quality in Salesforce and marketing automation platforms.
• Manage multiple projects and budget with prioritization.

Skills

B2B marketing

digital demand-generation

analytical skills

creative thinking

stakeholder management

French & English fluency

marketing automation

Master's degree in marketing

Education

Master's degree in marketing

Tools

Marketo

Salesforce

Job description

Sales & Marketing - Marketing - Regional Marketeer

Contract type

Employee

Help shape Planon's growth in France

France is one of Planon's strategic markets within the Europe West region. We are looking for a Field Marketing Manager who can turn marketing strategy into high-impact campaigns, commercial opportunities, stronger customer satisfaction, and greater visibility in the French market.

This is a strategic and hands-on role. You will work closely with Sales, Customer Success, Partners, and Global Marketing, joining a small local team within an international, matrixed marketing organization. Ownership, prioritization, and disciplined execution are essential.

What you will do

• Build, execute, measure, and continuously optimize the France marketing plan in line with the Europe West go-to-market strategy and global marketing strategy.
• Lead integrated demand-generation campaigns across ABM, digital channels, webinars, and events to support new business growth.
• Plan and coordinate professional events, trade shows, roundtables, and customer initiatives in close partnership with Sales.
• Localize global content for the French market, create relevant local content, and maintain a consistent brand presence across channels.
• Support customer growth by developing and executing relevant initiatives such as campaigns, events, webinars.
• Leverage our market key players, partners and influencers with joint activities
• Track campaign performance, maintain data quality in Salesforce and marketing automation platforms, and turn results into actionable insights.
• Manage multiple projects at once, prioritize high-impact activities, and monitor the local marketing budget.

Profile

You combine marketing judgment with hands-on execution and can work effectively across multiple stakeholder groups. You are comfortable operating autonomously in a fast-paced environment while staying closely aligned with Sales and the wider marketing organization.

Must-haves

• At least 8 years of B2B marketing experience, including strong experience with digital demand-generation campaigns.
• Hands-on experience organizing professional events such as trade shows, webinars, roundtables, or customer events.
• Strong analytical skills and a performance- and data-oriented approach.
• Creative thinking, critical analysis and problem-solving skills, along with innovative Marketing expertise
• Experience working in a decentralized or matrixed marketing organization with multiple stakeholders.
• Native French and professional fluency in English, both written and spoken. Excellent written skills in French.
• Practical experience with Marketo or other marketing automation platform and Salesforce
• A Master's degree in marketing, or a related field.

Good-to-haves

• Experience in software, SaaS, or technology.
• Experience with ABM, partner marketing, customer marketing, or influencer marketing.
• Knowledge of Google Analytics, a CMS, or related tools.

We offer

A visible, high-impact role in an international organization with hybrid working. The target location is the Paris area, with regular office presence.

Planon offers a collaborative, learning-oriented environment, continuous development opportunities, and strategic projects with leading organizations.

Salary range: € 55.000,- - € 69.000,- gross per year, depending on experience. This range will reflect a good faith estimate of the expected compensation for this role, based on objective, non-discriminatory, role-related criteria. The total compensation package includes variable compensation and additional benefits.

Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.

We may use artificial intelligence (AI) or automated tools to support parts of our recruitment process, such as application screening and candidate assessment. These tools assist our recruiters, and final employment decisions are always made by human professionals.