AI Marketing Automation Specialist

Codest Ltd. Company No. 12590542, VAT number: GB363431020; Job; Hybride; USD 60 000 - 90 000; Plein temps

Résumé du poste

The Codest in the United States is seeking a goal-driven Marketing Specialist to translate our GTM and ICP into concrete activities. You will leverage AI-powered tools, automation, and data to plan, create, personalize, and scale content across channels, focusing on enterprise clients and measurable outcomes.

You will analyze performance beyond vanity metrics, support organic, paid, social, PR, and events, and continuously test strategies based on audience insights.

Qualifications

• 3+ years in IT or B2B marketing roles.

Responsabilités

• Turn GTM strategy and ICP into concrete marketing activities.

Connaissances

B2B marketing

Analytics

AI tools

Content marketing

English proficiency

Outils

Webflow

Canva

Figma

Description du poste

Hello World!

We are The Codest - International Tech Software Company with tech hubs in Poland delivering global IT solutions and projects. Our core values lie in “Customers and People First” approach that prioritises the needs of our customers and a collaborative environment for our employees, enabling us to deliver exceptional products and services.

Our expertise centers on web development, cloud engineering, DevOps and quality. After many years of developing our own product - Yieldbird, which was honored as a 2x laureate of the prestigious Top25 Deloitte awards, we arrived at our mission: to help tech companies build impactful product and scale their IT teams through boosting IT delivery performance. Through our extensive experience with product development challenges, we have become experts in building digital products and scaling IT teams.

But our journey does not end here - we want to continue our growth. If you’re goal-driven and looking for new opportunities, join our team! What awaits you is an enriching and collaborative environment that fosters your growth at every step.

Project Description:

We’re building a new way of doing B2B marketing, one that combines marketing know-how with AI, automation and data. We already have our GTM strategy and target audience defined, and now we’re looking for someone who can fine-tune our strategy and turn it into results.

We want to make marketing smarter and more efficient, which is why we are focusing on finding new ways to use AI-powered tools. But most importantly, our main focus isn’t just generating more meaningless noise that gets lost in today’s marketing. Our approach is to use those tools to analyze what actually gets us results and what kind of content turns into qualified leads and ultimately growth.

So if any of this sounds interesting and you want to find yourself at an intersection of marketing, automation and analytics with AI, let’s have a chat!

Your Responsibilities:

• Turn our GTM strategy and ICP into concrete marketing activities.

• Use AI tools and automation to plan, create, personalise and scale marketing content across channels.

• Analyse marketing performance and use both quantitative and qualitative data to understand what drives business results — not just traffic, clicks or impressions.

• Support B2B marketing activities across organic, paid, social, PR, events and other relevant channels.

• Continuously test and optimise marketing activities based on performance data, audience insights and business priorities.

• Work with our internal AI-powered marketing system, helping us develop and refine how we use it as our marketing needs evolve.
  

Key Requirements:

• Overall at least 3+ years of commercial experience, ideally in IT marketing.

• Understanding of how B2B marketing works for enterprise clients, including the ability to work with an ICP and support a defined GTM strategy.

• Strong analytical skills and focus on marketing data.

• Hands-on experience with AI tools and a genuine interest in developing further in marketing automation and analytics.

• Experience with content marketing and understanding of how content can support lead generation and business development.

• Experience working with international markets is a strong advantage, particularly in B2B or enterprise marketing.

• Ability to work independently, experiment with new tools and approaches, and continuously learn as the AI marketing landscape evolves.

• Advanced English in speaking and writing (the majority of our clients are located outside Poland).
  

Nice to have:

• Familiarity with SEO and managing website content through Webflow or another CMS.

• Experience with Canva/Figma to create simple visual assets for marketing content.

Recruitment process:

• 30-minute screening call online with our recruiter

• 30-minute call with our CEO

• 1h call with both our CEO and CTO

• Offer

Questions, insights? Feel free to reach out to our recruiting team:

[e-mail]

In the meantime, feel free to visit our website where you can find key facts about us.