A global SaaS leader in Paris is seeking a Marketing Automation Specialist to enhance marketing performance and lead lifecycle management. The ideal candidate has 7+ years in B2B marketing automation, strong Salesforce skills, and knowledge of CRM systems. This role involves building automated workflows, optimizing campaigns, and ensuring data integrity. Join a fast-growing team and contribute to impactful marketing strategies. Submit your CV in English for consideration.
Qualifications
7–10+ years of experience in B2B marketing automation, preferably in SaaS.
Proven background in marketing funnel design and lead scoring.
Strong understanding of CRM systems like Salesforce.
Responsibilities
Own and administer Salesforce Account Engagement (Pardot) and related MarTech tools.
Build and optimize global lead lifecycle processes.
Design complex, multi-step automated campaigns across personas.
Skills
B2B marketing automation
Marketing funnel design
Lead scoring
Pipeline conversion
CRM systems (Salesforce)
Data modeling
Multi-region automation strategy
Power BI
B2B attribution models
ABM tools knowledge
Tools
Salesforce Account Engagement (Pardot)
Looker
Job description
A global SaaS leader in Paris is seeking a Marketing Automation Specialist to enhance marketing performance and lead lifecycle management. The ideal candidate has 7+ years in B2B marketing automation, strong Salesforce skills, and knowledge of CRM systems. This role involves building automated workflows, optimizing campaigns, and ensuring data integrity. Join a fast-growing team and contribute to impactful marketing strategies. Submit your CV in English for consideration.