Loyalty Campaigns & Brand Content Manager

Acco; Issy-les-Moulineaux; On-site; EUR 55,000 - 75,000; Full time

Job summary

Accor is seeking a Manager to lead ALL Accor Brand Content Marketing in the ENA region. The role focuses on defining loyalty offers with the ICP team, coordinating content and campaigns across CRM and social channels, and managing Publicis for asset creation.

You will liaise with global and regional teams to ensure brand consistency and timely delivery. The role requires 3–5 years in brand content, CRM, or integrated digital marketing, a Master’s degree, and fluent French and English.

Qualifications

• Experience in brand content, CRM marketing, or integrated digital marketing.
• Experience working with creative agencies, including day‑to‑day management of content production with partners such as Publicis.
• Good understanding of CRM campaign management and newsletter production processes.
• Experience working with loyalty offers or campaign calendar management is a plus.
• Strong written communication skills in both French and English.

Responsibilities

• Loyalty Offer Definition & ICP Coordination across campaigns, ensuring alignment with calendar and objectives.
• Content Creation & Publicis Management: brief agency, review deliverables, ensure regional adaptation across ENA markets.
• Performance Tracking: analyse campaigns, report outcomes, translate insights into optimisations.

Skills

Brand content

CRM marketing

Integrated digital marketing

Agency management

CRM campaigns

Loyalty offers

Bilingual French/English

Education

Master's degree in Marketing / Communications / Business

Job description

Accor is seeking a Manager to lead ALL Accor Brand Content Marketing in the ENA region. The role focuses on defining loyalty offers with the ICP team, coordinating content and campaigns across CRM and social channels, and managing Publicis for asset creation.

You will liaise with global and regional teams to ensure brand consistency and timely delivery. The role requires 3–5 years in brand content, CRM, or integrated digital marketing, a Master’s degree, and fluent French and English.