AI Growth Manager Ads

lemlist

Paris

Hybrid

EUR 120,000 - 180,000

Full time

3 days ago

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Job summary

lemList is seeking an AI Growth Manager, Ads to own the paid acquisition strategy. You will lead Meta/Google ads, build a multi-channel funnel, and scale to a multi-million euro budget with high ROAS. You will own tracking, creative engine, and playbooks, working with cross-functional partners in Europe and Paris HQ or remote.

Qualifications

Experience building paid acquisition programs for B2B SaaS.
Ability to own end-to-end paid funnel (audiences, creatives, landing pages).
Strong tracking, attribution, and analytics capabilities.

Responsibilities

Own Meta and Google Ads end-to-end, build V1 strategy and ramp.
Build and manage a creative engine delivering 200+ creatives monthly.
Own budget, tracking, and performance dashboards; automate where possible.
Test new channels and turn winning tests into evergreen programs.
Collaborate with Growth, Lifecycle, Website and GTM Club.

Skills

Paid ads management

Cross-channel campaigns

Data-driven decisions

AI tooling

Team leadership

Education

Bachelor's degree preferred

Tools

Adkit

Meta Ads

Google Ads

YouTube Ads

TikTok Ads

Job description

About lemlist

lemlist is the AI-powered sales engagement platform helping sales teams build pipeline smarter, not harder.

Bootstrapped from day one, we’ve grown from 0 to $50M+ ARR in 8 years without raising a single dollar. Today, 40,000+ sales teams use lemlist to book more meetings and close more deals.

We’re building the next generation of outbound: AI-first, multi-channel, highly personalized, and deeply integrated into the way modern sales teams work.

And we’re just getting started.

We are hiring an AI Growth Manager, Ads to double our paid acquisition: €1M spent in 2026 → $2M/year, driving signups, purchases and expansion.

Paid is already our #2 revenue channel, and we're probably using 1% of it. Our competitors spend up to 10x more than us. We’ve been too bottom-funnel and way too careful.

So we made the call: paid is a PLG channel. Think subscription-app playbook for B2B SaaS → hundreds of creatives a month, ad → free trial → purchase, ROAS to the cent, and ads that create demand on top of catching it.

You’ll own the whole thing. Meta and Google today, YouTube, TikTok, Reddit and ChatGPT ads next. Big budget, full ownership, zero media buyers. You’ll build the agents that let one person run what most companies staff with five.

You’ll report to Erwan (VP Growth) and work with Lifecycle, Website, Influence and the GTM Club.

What your impact will look like

Within 3 months, you’ll have:

Taken over Meta and Google Ads end to end, audited both and shipped a V1 strategy (audiences, funnels, angles, budget ramp-up by geo)
Rebuilt tracking so every creative, landing and geo is measured from click to first payment
Launched the creative engine (creators, AI, UGC) → 200+ creatives shipped in a month
Plugged Adkit (already live on Google) into Meta and shipped your first agents: daily perf in Slack, creative briefs fed by reviews and competitor ads, auto-rules
Tested one new channel: YouTube, TikTok, Reddit or ChatGPT ads

Within 12 months, you’ll have:

Scaled paid to a $2M/year run rate with LTV/CAC above 6
Hit 500+ creatives a month, half new concepts, half iterations on winners
Handed 80% of day-to-day ops (launches, copy, keywords, reporting) to agents you built
Given every geo × persona × use case its own hooks, ads and landing, all tracked
Tested 3+ new channels and turned at least one into an evergreen program
Built one measurement framework everyone trusts: signup → paid → expansion
Bonus: shared your playbooks publicly on Linkedin

What you’ll do concretely

Build the system first

Map what running paid at lemlist really looks like day to day, spot what's slow or broken, automate it
Build agents that brief, produce, launch, analyse and iterate, and get better every week. Stack: Adkit, Claude, Storyblok + Meta + Google Ads MCPs
Your weekly question: "how does this run without me, and how does it learn?"

Own paid end to end

Meta first, Google right behind
Audience first, channel second: find where our buyers hang out, then pick YouTube, TikTok, Reddit, ChatGPT ads or whatever comes next
Run campaigns across channels with one message and one funnel

Run the creative engine

Build a creator pool (paid per creative or on perf) + AI production + agencies
400–500 creatives a month: 50% new, 50% iterations on winners, 3–5 hooks per concept
Turn everything we produce (GTM Club videos, influencer posts, webinars) into ads. Kill losers fast, milk winners until they die

Write ads people actually click

Thumb-stoppers that stand out in a feed full of AI SDR ads
Emotional and MOFU angles: traction, quotas, commissions, "how do I close my first 50 customers?"
Our customers' words, pulled from G2 reviews, sales calls and prospect replies
On Google, copy that matches what people really type. They search like they prompt ChatGPT now
Steal ideas from fashion, sport and food brands. Never from our competitors

Ship your own funnel

One ad, one hook, one landing. You build and A/B test them yourself
You own tracking: events, Conversions API, attribution
No engineering queue. You have Claude, the MCPs and access to everything

Go granular

Geo, persona, pain, use case, maturity: break everything down and track every variation
Consolidated campaign structures so the algos learn, fully granular creatives and landings

Own the budget and the results

A $2M budget and its ramp-up plan
Revenue is the only scoreboard. A signup that never pays doesn't count
Bet big to learn fast. Price the downside before each bet, then cut or scale
When a test wins, turn it into an evergreen program: set the bar it has to hold, automate it, and decide when it runs on autopilot or moves to a new owner
Share your learnings every week

About you

Location: Paris HQ or Remote in Europe works.

Consumer growth DNA: you've scaled paid at a subscription app, a prosumer product or a hypergrowth PLG SaaS. E-com or mobile UA = big plus. We care about what you built, years don't matter.
Creative-obsessed: you've shipped hundreds of creatives a month and can walk us through your machine
AI-native: your skills, agents and automations run in production today
Full-stack: landings, tracking, A/B tests, you ship them yourself
Revenue-driven: you live in CAC, payback, LTV and ROAS
Sharp judgment: you know which test is worth running, and when the data (or the AI) is lying
Bold: spending too little scares you more than spending too much
Owner: you want this channel to be yours and you show up with a plan
Fluent in English