Go To Market Engineer

RAISE Summit; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Chain of Events is seeking a GTM Engineer in Paris to own outbound campaigns for our AI and blockchain event portfolio, including RAiSE Summit, Machina and Signal Week. You will design multi‑channel sequences, build target lists, and drive meetings that convert into sponsorship opportunities.

The role emphasizes AI‑driven personalization, data quality governance, and a high‑velocity outbound mindset with ownership of the full campaign lifecycle.

Qualifications

• 2–4 years in a GTM/outbound role, events or B2B SaaS preferred.
• Proven ability to build sequences that book meetings, not just send emails.
• Hands-on experience with outbound email infrastructure (Lemlist/Instanly/Smartlead or equivalents).
• HubSpot proficiency: build workflows, adjust scoring, read reports.

Responsabilités

• Build, deploy and optimise outbound campaigns across event verticals (RAISE, MACHINA, Signal Week).
• Own the full funnel from campaign launch to booked meeting; focus on meetings generated.
• Define messaging strategy and drive testing for higher meeting conversion.
• Develop AI agent workflows for research, personalisation and outreach at scale.
• Construct target lists and ICP scoring, ensuring sharp targeting and data quality.
• Map accounts with multiple ICP contacts and maintain clean enrichment data.
• Research buying committees and automate enrichment to surface key decision makers.

Connaissances

GTM experience

Meeting‑booking sequences

Outbound email infra

HubSpot workflows

AI‑native outreach

Copywriting

Self‑directed

Industry familiarity

Outils

Lemlist

Instantly

Klenty

Alta

Artisan

Description du poste

Chain of Events is a pioneering event organization company creating world-class, large-scale conferences at the intersection of blockchain, AI, and emerging technologies.

We are the force behind:

• Signal Week — Global epicenter where Traditional Finance and the Digital Asset ecosystem converge. This premier event brings together the architects of the modern financial landscape, from Central Bank governors and institutional investors to the founders of leading decentralized protocols.
• RAISE Summit — World's most influential gathering dedicated to Generative AI for Enterprise, bringing together the global 'AI Elite' — from pioneering researchers and LLM founders to Fortune 500 CEOs and Tier-1 VCs.
• Machina — Dedicated to the Future of Robotics and Embodied AI, connecting the world's leading roboticists with industrial giants to solve the most complex challenges in manufacturing, logistics, and human-machine collaboration.

About the role

The GTM Engineer is the engine that drives our outbound pipeline. You own everything from target list construction through to a booked meeting in an AE's calendar - and you are measured on one thing above all else: qualified meetings generated.

This is a pure outbound role. You are not responsible for inbound, for event operations, or for data architecture. Your focus is building and running campaigns that convert cold contacts into conversations, using AI agent workflows, smart data, and sharp copy as your primary tools. If you are energised by seeing a sequence you built result in a meeting with a company that becomes a sponsor, this role is for you.

What you will own

Outbound sequences & campaign architecture

• Build, deploy and optimise outbound campaigns - across every event vertical (RAISE, MACHINA, Signal Week). You own the sequence from first touch to booked meeting.
• Multi-channel campaign architecture - email, LinkedIn, and any channel that converts. You decide the mix, the timing, and the message for each campaign.
• Own the full funnel from campaign launch to booked meeting - we care about meetings generated, not sends or replies - we'll support you with the tools, data, and feedback loops to make sure the campaigns you build are converting.
• Messaging strategy and copy direction - own the testing roadmap. Continuously iterate on what converts to meetings, not what gets opens.
• AI agent workflows as default - use AI for research, personalisation and outreach as standard operating procedure, not as occasional add-ons. You should be building workflows that would take an SDR hours in minutes.
• Target list construction - source and pull target account and contact data using existing tools to build campaign-specific lists, working closely with the team to make sure targeting is sharp before any sequence goes out.
• Enrolment logic - define and automate which contacts enter which sequences based on ICP score, data signals and funnel stage. No contact enrolled in the wrong sequence, no duplicate sends.
• ICP scoring and segmentation - apply and adjust scoring models and segmentation logic in HubSpot to keep campaigns targeting the right accounts at the right moment.
• Account Smart Mapping - map multiple ICP contacts per target account across seniority levels. AEs should never be working a single thread into a key account.
• Data quality governance - maintain enrichment coverage above threshold and audit records on a regular cycle, so the team always has clean, reliable data to work from.
• Buying committee research - surface full decision-making units per account, automated via enrichment tools where possible, manual review for the highest-priority targets.

Infrastructure & tooling

• Domain and mailbox warm-up - you will own sender reputation and inbox placement, with full visibility into performance so you can stay ahead of any deliverability issues before they affect campaigns.
• Day-to-day tool management - own the outreach tool stack (Lemlist, Instantly, Klenty, Alta, Artisan and equivalents). Keep it running, keep it optimised.
• Weekly growth and deliverability report - reply rates, inbox placement, meetings booked, campaign-attributed pipeline. You will have a clear view of performance and share that with leadership each week.

What we are looking for

• 2-4 years in a GTM engineering, growth, or outbound-focused role - events, media, or B2B SaaS experience preferred
• Demonstrable track record of building sequences that book meetings, not just sequences that send emails
• Hands‑on experience with outbound email infrastructure - Lemlist, Instantly, Smartlead or equivalent
• Working knowledge of data enrichment tools - Clay, waterfall enrichment logic, contact and account data quality
• HubSpot proficiency - you can build workflows, adjust scoring models, and read reports without external help
• AI-native approach to outreach - you are already comfortable using AI agents for research, personalisation and workflow automation as part of how you work day to day
• Sharp copywriter - your sequences get meetings because the messaging is precise, not because the volume is high
• Self‑directed - you are comfortable owning your workstream, identifying what needs building and moving forward with confidence while staying connected to the wider team
• Familiarity with the AI, blockchain, or fintech event or media landscape is a strong advantage

Why this role

• You will own the outbound engine for events that attract the most commercially active companies in AI and blockchain globally - the ICP is strong and the product sells itself to the right contacts
• Your output is directly visible - a meeting you book today can become a six‑figure sponsorship by end of quarter
• Compensation is tied to commercial outcome, not activity - you are rewarded for what closes, not what you send
• The tool stack is modern and you will have input into what gets added - no legacy CRM debt or spreadsheet-based prospecting

Key Information

• Contract: Full-time | Location: Paris
• Reporting line: Head of AI, Automation & Growth

At Chain of Events, we are an Equal Opportunity Employer. Diversity, inclusion, and belonging are at the core of how we hire and grow our team.