Global Mobile App Activation & Growth Director

Lacoste; Paris; Sur place; EUR 100 000 - 170 000; Plein temps

Résumé du poste

A global fashion brand is seeking a Director to lead app strategy and performance. The ideal candidate will manage app operations and deployment while ensuring integration with broader marketing efforts. Responsibilities include analyzing app performance, collaborating with various teams to enhance user engagement, and recommending innovative features based on market trends. This full-time role is ideal for someone experienced in retail and digital marketing, passionate about mobile experiences.

Qualifications

• The ideal candidate has substantial experience in managing app operations.
• 3+ years managing in-app strategy, operations, and animation of a mobile app.
• Experience in app animation and omnichannel integration.

Responsabilités

• Define and secure the deployment of an efficient app animation plan.
• Ensure consistency of app activations driven by various teams.
• Analyze and monitor app performance across international markets.
• Collaborate with the Mobile App Product feature team.
• Recommend enhancements based on market trends, user feedback.

Connaissances

Fluent in English

Strong analytical capabilities

Strong organizational skills

Excellent communication skills

Experience with third-party solutions

Formation

Background in marketing or commercial roles

Description du poste

A global fashion brand is seeking a Director to lead app strategy and performance. The ideal candidate will manage app operations and deployment while ensuring integration with broader marketing efforts. Responsibilities include analyzing app performance, collaborating with various teams to enhance user engagement, and recommending innovative features based on market trends. This full-time role is ideal for someone experienced in retail and digital marketing, passionate about mobile experiences.