Senior Global Brand Digital & Activation Lead

Lacoste; Paris; Hybrid; EUR 110,000 - 170,000; Full time

Job summary

A global fashion brand is seeking a Global Brand Digital Projects & Activations Senior Manager in Paris. This position will lead digital branding initiatives across all direct-to-consumer channels, ensuring a consistent brand experience and managing a team. The ideal candidate has 6-8 years of experience in digital branding and project management, alongside a Master's degree in marketing or related fields. This full-time role offers a dynamic environment where creativity and leadership are essential for success.

Qualifications

• 6–8 years of experience in digital branding, D2C content execution, or e-commerce marketing.
• Solid background in 360° digital project management.
• Proven ability to lead teams and cross-functional collaboration.

Responsibilities

• Lead digital branding vision for D2C ecosystem.
• Supervise activity marketing plan calendar and creative consistency.
• Monitor KPIs to evaluate impact of branding activations.

Skills

E-commerce platforms understanding

Brand storytelling

UX best practices

Project management skills

Data-driven decision making

Fluent English

Education

Master’s degree in marketing, digital, business, or related fields

Tools

Salesforce Commerce Cloud

Job description

A global fashion brand is seeking a Global Brand Digital Projects & Activations Senior Manager in Paris. This position will lead digital branding initiatives across all direct-to-consumer channels, ensuring a consistent brand experience and managing a team. The ideal candidate has 6-8 years of experience in digital branding and project management, alongside a Master's degree in marketing or related fields. This full-time role offers a dynamic environment where creativity and leadership are essential for success.