Global Masterplan & GTM Lead

Salomon; Annecy; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

Salomon is seeking a highly organized Masterplan & GTM Manager to lead global marketing planning and Go-To-Market excellence. In a highly visible cross-functional role, you will drive alignment between Product & Experience, Global Marketing, Regional Marketing, Commercial, and 360 teams to translate seasonal priorities into actionable plans and successfully execute worldwide.

Based in Annecy, France, the role emphasizes governance, readiness, and continuous improvement of planning processes.

Qualifications

• 8 to 10 years of experience in Marketing, Project Management, Go-To-Market, or related functions.
• Strong experience managing complex cross-functional projects in international environments.
• Excellent project management and organizational skills.
• Strong stakeholder management and influencing capabilities.
• Proven ability to operate successfully in matrix organizations.
• Strategic mindset combined with strong execution capabilities.
• Excellent communication, facilitation, and presentation skills.
• Strong analytical skills with the ability to synthesize complex information into actionable recommendations.
• Comfortable managing ambiguity, driving change, and continuously improving ways of working.
• Advanced proficiency in Microsoft Office.
• Fluent English required; additional languages are a plus.

Responsabilités

• Own and coordinate the seasonal Masterplan process across regions and key stakeholders.
• Act as the primary point of contact for regional teams regarding Masterplan execution and readiness.
• Ensure marketing assets, campaigns, and deliverables are planned, tracked, and delivered on time and at the expected quality level.
• Monitor seasonal priorities and assess alignment with strategic briefs and launch objectives.
• Review and challenge budget allocations across Masterplan initiatives.
• Consolidate regional requests for additional assets, local activations, and key account needs.
• Ensure consistent omnichannel execution across all markets.
• Act as the key interface between Marketing teams and the Salomon 360 organization.
• Ensure Marketing readiness at every stage of the Go-To-Market process.
• Represent marketing requirements and constraints throughout planning cycles.
• Facilitate milestone reviews, launch readiness assessments, and decision-making processes.
• Identify, anticipate, and escalation of planning, resource, or capacity risks when needed.
• Coordinate interactions between Product, Category, Brand Marketing, Commercial, and Regional teams.
• Ensure alignment between briefs, deliverables, priorities, and launch timelines.
• Manage dependencies across functions and facilitate collaborative problem-solving.
• Support teams in navigating complex planning cycles and organizational processes.
• Drive improvements to planning methodologies, governance, and internal marketing processes.
• Identify opportunities to simplify workflows and improve organizational efficiency.
• Promote best practices and contribute to the evolution of Salomon’s Go-To-Market operating model.

Connaissances

Project management

Cross-functional collaboration

Stakeholder management

Strategic mindset

Communication & facilitation

Analytical skills

MS Office

English fluency

Description du poste

Salomon is seeking a highly organized Masterplan & GTM Manager to lead global marketing planning and Go-To-Market excellence. In a highly visible cross-functional role, you will drive alignment between Product & Experience, Global Marketing, Regional Marketing, Commercial, and 360 teams to translate seasonal priorities into actionable plans and successfully execute worldwide.

Based in Annecy, France, the role emphasizes governance, readiness, and continuous improvement of planning processes.