Global Masterplan & GTM Manager

Salomon-9; Annecy; On-site; EUR 90,000 - 120,000; Full time

Job summary

Salomon in Annecy, France seeks a highly organized Masterplan & GTM Manager to lead global marketing planning and drive Go-To-Market excellence across the organization. You will align Product & Experience, Global Marketing, Regional Marketing, Commercial, and 360 teams to translate seasonal priorities into actionable plans across markets worldwide.

In this high-visibility role, you’ll own governance and execution of the Masterplan, manage cross-functional interfaces, and continuously improve

Qualifications

• 8–10 years of experience in Marketing, Project Management, Go-To-Market, or related functions.
• Strong experience managing complex cross-functional projects in international environments.
• Excellent project management and organizational skills.
• Strong stakeholder management and influencing capabilities.
• Proven ability to operate successfully in matrix organizations.
• Strategic mindset with strong execution capabilities.
• Excellent communication, facilitation, and presentation skills.
• Strong analytical skills with the ability to synthesize complex information into actionable recommendations.
• Comfortable managing ambiguity, driving change, and continuously improving ways of working.

Responsibilities

• Own and coordinate the seasonal Masterplan process across regions and key stakeholders.
• Act as the primary point of contact for regional teams regarding Masterplan execution and readiness.
• Ensure marketing assets, campaigns, and deliverables are planned, tracked, and delivered on time and at the expected quality level.
• Monitor seasonal priorities and assess alignment with strategic briefs and launch objectives.
• Review and challenge budget allocations across Masterplan initiatives.
• Consolidate regional requests for additional assets, local activations, and key account needs.
• Ensure consistent omnichannel execution across all markets.

Skills

Project management

Cross-functional leadership

Stakeholder management

Communication

Facilitation

Analytical skills

Strategic thinking

Education

Master's degree in Marketing/Business

Tools

MS Office

PM tools (Asana/Trello)

Job description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

We are looking for a highly organized and strategic Masterplan & GTM Managerto lead the coordination of global marketing planning processes and ensure Go-To-Market excellence across the organization.

In this highly visible cross-functional role, you will drive alignment between Product & Experience, Global Marketing, Regional Marketing, Commercial, and 360 teams to ensure seasonal priorities are translated into actionable plans and successfully executed worldwide.

Your Main Missions:

Masterplan Governance & Execution

• Own and coordinate the seasonal Masterplan process across regions and key stakeholders.
• Act as the primary point of contact for regional teams regarding Masterplan execution and readiness.
• Ensure marketing assets, campaigns, and deliverables are planned, tracked, and delivered on time and at the expected quality level.
• Monitor seasonal priorities and assess alignment with strategic briefs and launch objectives.
• Review and challenge budget allocations across Masterplan initiatives.
• Consolidate regional requests for additional assets, local activations, and key account needs.
• Ensure consistent omnichannel execution across all markets.

Go-To-Market & 360 Process Leadership

• Act as the key interface between Marketing teams and the Salomon 360 organization.
• Ensure Marketing readiness at every stage of the Go-To-Market process.
• Represent marketing requirements and constraints throughout planning cycles.
• Facilitate milestone reviews, launch readiness assessments, and decision-making processes.
• Identify, anticipate, and elevate planning, resource, or capacity risks when needed.

Cross-Functional Facilitation & Alignment

• Coordinate interactions between Product, Category, Brand Marketing, Commercial, and Regional teams.
• Ensure alignment between briefs, deliverables, priorities, and launch timelines.
• Manage dependencies across functions and facilitate collaborative problem-solving.
• Support teams in navigating complex planning cycles and organizational processes.

Continuous Improvement & Operational Excellence

• Drive improvements to planning methodologies, governance, and internal marketing processes.
• Identify opportunities to simplify workflows and improve organizational efficiency.
• Promote best practices and contribute to the evolution of Salomon’s Go-To-Market operating model.

Qualifications

What We’re Looking For:

• 8 to 10 years of experience in Marketing, Project Management, Go-To-Market, or related functions.
• Strong experience managing complex cross-functional projects in international environments.
• Excellent project management and organizational skills.
• Strong stakeholder management and influencing capabilities.
• Proven ability to operate successfully in matrix organizations.
• Strategic mindset combined with strong execution capabilities.
• Excellent communication, facilitation, and presentation skills.
• Strong analytical skills with the ability to synthesize complex information into actionable recommendations.
• Comfortable managing ambiguity, driving change, and continuously improving ways of working.
• Advanced proficiency in Microsoft Office.
• Fluent English required; additional languages are a plus.

Additional Information

• No direct management responsibility but strong transversal leadership.
• Key role connecting Product, Category, Marketing, Commercial, Regional, and 360 teams.
• High visibility position with direct impact on launch readiness and business performance.
• International and highly collaborative environment.
• Position based in Annecy, France.