Global Marketing Manager – Interventional Cardiology

GE HealthCare; Buc; On-site; EUR 70,000 - 100,000; Full time

Job summary

Jobtailor is seeking a senior marketing professional to shape market assessment, commercialization strategies and evidence generation for its MedTech portfolio. You will lead global and regional product marketing, collaborate with Product Managers and KOLs, and develop compelling value propositions across markets.

The role requires strong experience in market analysis, product launches, branding, and international brand management within the healthcare sector, with excellent English

Qualifications

• Based on an educational level comparable to a Master's degree from an accredited university or college (or a high school diploma with relevant experience)
• Significant experience in Marketing management & New Products Launches
• Significant marketing experience in upstream or downstream roles, including market analysis, customer insights, product launch, business development and branding
• Prior experience in both global and region product marketing
• Familiar with the healthcare industry/MedTech products
• Experience managing an international brand
• Sound clinical expertise in interventional cardiology (devices and/or imaging)
• Sound knowledge across product lines, markets, sales processes, or customer groups
• Strong commercial awareness and strategic thinking and influencing skills
• Strong analytical and process skills
• Excellent oral and written communication skills in English
• Very good interpersonal and leadership skills

Responsibilities

• Develop a market assessment & commercialization strategy and produce quarterly market share analysis, pricing analysis, competitive deep dives analysis
• Develop a deep understanding of clinical and industry trends in the segment
• Perform product & service economic analysis, develop and support portfolio diversification strategies
• Lead NPI launch plans and develop business cases in collaboration with Product Managers and marketing plans with Region Marketing Leaders
• Develop impactful value propositions, for assigned products/offers/services
• Participate in the evaluation of market research, market positioning, promotions associated with assigned scope
• Lead the development of Global Go To Market strategy
• Define solid evidence generation plans required to support our Value Propositions
• Work closely with KOLs, Global & Regional clinical teams as well as research teams
• Develop close collaboration with Key Opinion Leaders
• Collaborate with counterparts from IGS & ICAR to develop compelling Value Prop, evidence generation and sales tools
• Interpret simple internal and external business challenges and recommend best practices to improve products, processes or services

Skills

Marketing management

New Products Launches

Market analysis

Customer insights

Product launch

Branding

Global & regional marketing

Healthcare/MedTech knowledge

Interventional cardiology knowledge

Analytical thinking

Communication in English

Leadership & interpersonal skills

Education

Master's degree

Job description

Responsibilities

• Develop a market assessment & commercialization strategy and produce quarterly market share analysis, pricing analysis, competitive deep dives analysis
• Develop a deep understanding of clinical and industry trends in the segment
• Perform product & service economic analysis, develop and support portfolio diversification strategies
• Lead NPI launch plans and develop business cases in collaboration with Product Managers and marketing plans with Region Marketing Leaders
• Develop impactful value propositions, for assigned products/offers/services
• Participate in the evaluation of market research, market positioning, promotions associated with assigned scope
• Lead the development of Global Go To Market strategy
• Define solid evidence generation plans required to support our Value Propositions
• Work closely with KOLs, Global & Regional clinical teams as well as research teams
• Develop close collaboration with Key Opinion Leaders
• Collaborate with counterparts from IGS & ICAR to develop compelling Value Prop, evidence generation and sales tools
• Interpret simple internal and external business challenges and recommend best practices to improve products, processes or services

Requirements

• Based on an educational level comparable to a Master's degree from an accredited university or college (or a high school diploma with relevant experience)
• Significant experience in Marketing management & New Products Launches
• Significant marketing experience in upstream or downstream roles, including market analysis, customer insights, product launch, business development and branding
• Prior experience in both global and region product marketing
• Familiar with the healthcare industry/MedTech products
• Experience managing an international brand
• Sound clinical expertise in interventional cardiology (devices and/or imaging)
• Sound knowledge across product lines, markets, sales processes, or customer groups
• Strong commercial awareness and strategic thinking and influencing skills
• Strong analytical and process skills
• Excellent oral and written communication skills in English
• Very good interpersonal and leadership skills

Certifications & Qualifications

• Master's degree