Marketing Director

Consult; Paris; In loco; EUR 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Medexec, partnering with a leading Medical technology manufacturer, seeks a Marketing Director for France & Benelux based in Paris. You will translate global strategies into local market programs, drive digital adoption, and lead cross-functional teams across marketing, sales, and clinical excellence to deliver market growth.

You will develop integrated campaigns, engage with KOLs, and oversee omnichannel customer experiences, aiming to strengthen market leadership and commercial performance.

Competenze

• 10+ years of proven experience in healthcare, medtech, or dental marketing.
• Strong strategic mindset with hands-on execution ability.
• Proven success in digital marketing, professional engagement, and commercialization of innovative technologies.
• Strong analytical and project management skills; ability to interpret data and translate insights into actions.
• Excellent collaboration, communication, and stakeholder management in a matrix environment.
• Fluent in English and French (Dutch is an advantage).
• Master's degree in Business, Marketing, or Life Sciences; MBA preferred.

Mansioni

• Lead the marketing strategy and execution for France and Benelux, ensuring full alignment with EMEA strategic pillars.
• Translate global and regional objectives into market-specific programs that drive adoption, conversion, and retention.
• Develop integrated professional marketing programs that enable customers to grow their digital practices and enhance clinical confidence.
• Collaborate with cross-functional teams to ensure marketing excellence supports business performance.
• Partner with local KOLs and societies to build thought leadership and reinforce clinical innovation.
• Lead national marketing campaigns with digital activation and data-driven ROI optimization.

Conoscenze

Healthcare marketing

Strategic planning

Digital marketing

Project management

Stakeholder management

Analytical skills

Collaboration

Communication

Leadership

Formazione

Master's degree in Business

Marketing

Life Sciences

MBA preferred

Descrizione del lavoro

Medexec are partnered with a globally leading Medical technology manufacturer, a category creator who have transcended the industry, dominated the market and become the leading brand in their field.

The are looking to hire a Marketing Director, France & Benelux.

This individual is responsible for leading the development and execution of the regional marketing strategy, driving commercial growth, digital adoption, and customer engagement in alignment with EMEA strategic priorities.

This role plays a key leadership position in translating global and EMEA marketing strategies into local market action plans, ensuring seamless collaboration between marketing, sales, clinical and commercial excellence teams. It represents the voice of the customer in France and Benelux.

This position is based in Paris.

Key Responsibilities:

1. Regional Strategy and Market Leadership

Lead the marketing strategy and execution for France and Benelux, ensuring full alignment with EMEA strategic pillars.

Translate global and regional objectives into market-specific programs that drive adoption, conversion, and retention.

Define and track market performance KPIs, ensuring data-driven decision-making and continuous improvement.

Partner with local commercial leaders to ensure marketing excellence supports business performance and strengthens market leadership.

2. Customer and Channel Engagement

Develop and implement integrated professional marketing programs that enable customers to grow their digital practices and enhance clinical confidence.

Support customer engagement through tailored educational initiatives, content, and campaigns in collaboration with Education, Clinical, and Commercial teams.

Ensure products are represented through cohesive, customer-centric storytelling and omnichannel experiences.

Partner with local KOLs and societies to build thought leadership and reinforce reputation for clinical innovation.

3. Campaigns, Communication, and Digital Activation

Lead the planning and execution of national marketing campaigns, leveraging digital tools, automation, and analytics to maximize reach and ROI.

Work closely with Marketing Operations and EMEA Digital Teams to deliver scalable, efficient marketing activation across online and offline channels.

Ensure consistent alignment with the Digital Platform narrative and enhance adoption through data-driven engagement strategies.

4. Collaboration and Cross-Functional Leadership

Act as the strategic partner to the France and Benelux Country Managers, ensuring marketing priorities fully support commercial objectives.

Collaborate with EMEA Channel Leads (Ortho, GP/Lab, DSO, Consumer) to localize initiatives and ensure optimal adoption of regional programs.

Engage with Clinical, Education, and Professional Marketing teams to integrate clinical credibility into all marketing efforts.

Foster collaboration across Commercial Excellence, Finance, and Operations to optimize resource allocation and ensure executional excellence.

Key Interfaces and Collaboration

Country Commercial Teams - for market alignment and performance management.

EMEA Channel and Marketing Teams - for strategy integration and regional coordination.

Education, Clinical, and Digital Marketing - for professional engagement and innovation leadership.

Marketing Operations & Commercial Excellence - for execution, reporting, and performance optimization.

Key Requirements:

• 10+ years o f proven experience in healthcare, medtech, or dental marketing, ideally in a regional or multi-market role.
• Strong strategic mindset with hands-on execution ability.
• Demonstrated success in digital marketing, professional engagement, and commercialization of innovative technologies.
• Strong analytical and project management skills; ability to interpret data and translate insights into actions.
• Excellent collaboration, communication, and stakeholder management in a matrix environment.
• Fluent in English and French (Dutch is an advantage).
• Master's degree in Business, Marketing, or Life Sciences; MBA preferred.