Global Influencer Marketing & PR Lead

Coty; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Coty is seeking an experienced Influencer Marketing & PR Manager to lead earned advocacy for beauty brands in a fast-paced, international setting. You will shape influencer programs, media relations, and 360° activations while guiding a multi-market team and maintaining strong agency partnerships.

Evidence-based storytelling and collaboration with Global Marketing, Digital, and Licensors will be essential to elevate brand desirability across fragrance, makeup, and KCPs.

Qualifications

• 8–10 years of experience in Influencer Marketing, Public Relations, and Communications, ideally within beauty, luxury, fashion, or lifestyle.
• Strong understanding of the global beauty ecosystem, social platforms (TikTok, Instagram, YouTube), creator culture, and emerging trends.
• Proven ability to manage multi-market, high-visibility campaigns and senior-level stakeholders.
• Demonstrated experience managing agencies, budgets, and complex projects.
• Excellent storytelling, writing, and relationship-building skills.
• Strategic thinker with strong cultural sensitivity and operational execution skills.
• Highly organized, detail-oriented, and results-driven.
• Natural leader with strong interpersonal and communication skills.
• Comfortable working in fast-moving, international environments.
• Master’s degree (Business, Marketing, Communications, Luxury or equivalent).
• Digital, social, influencer-specific training or APAC landscape knowledge is a plus.

Responsabilités

• Define and implement comprehensive Influencer Marketing & PR strategies aligned with brand positioning, global priorities, and local market needs.
• Develop and roll out global IM/PR guidelines, toolkits, and best practices across fragrance, makeup and KCPs, to maximize consistency, impact, and scalability across markets.
• Ensure strong alignment with Global Marketing, Digital, Media, DTC, Commercial and Licensor’s teams to deliver fully integrated 360° plans.
• Lead the execution of paid and earned influencer campaigns, including briefing, content supervision, approvals with fashion house and coordination with the markets.
• Oversee influencer seeding, gifting, and mailer programs across launches and always-on initiatives, ensuring strong storytelling and brand desirability.
• Manage campaign talents press days, interviews, public appearances, and shoots.
• Collaborate with markets to build and nurture strong relationships with key media to secure high-quality coverage.
• Develop global communication assets and messaging while strictly respecting brand guidelines and tone of voice.
• Conceptualize and lead Global and Local press and influencer events, ensuring flawless execution and high content value.
• Collaborate with agencies and internal stakeholders to deliver impactful experiences.
• Act as a key point of contact for local markets, supporting execution, sharing best practices, and ensuring strategic consistency.
• Maintain and strengthen relationships with licensor headquarters, ensuring continuous communication and alignment of all programs with the licensor’s global direction.
• Coordinate closely with external agencies, production partners, and suppliers.
• Manage and mentor IM/PR team members, fostering a collaborative, creative, and high-performance culture.
• Oversee day-to-day budget management.
• Track, analyze, and report on PR and influencer performance, identifying key insights to refine brand strategy.
• Translate results into actionable insights to continuously improve strategies and execution.
• Manage budgets and forecasts with accuracy and accountability.

Connaissances

Influencer Marketing

Public Relations

Team Leadership

Budget Management

Stakeholder Management

Content Strategy

Storytelling

Multi-market Experience

Formation

Master’s degree

Description du poste

Coty is seeking an experienced Influencer Marketing & PR Manager to lead earned advocacy for beauty brands in a fast-paced, international setting. You will shape influencer programs, media relations, and 360° activations while guiding a multi-market team and maintaining strong agency partnerships.

Evidence-based storytelling and collaboration with Global Marketing, Digital, and Licensors will be essential to elevate brand desirability across fragrance, makeup, and KCPs.