Global Head of Growth Marketing (m/f/d)

Hager Group; Paris; On-site; EUR 120,000 - 170,000; Full time

Job summary

Hager Group is seeking a Global Head of Growth Marketing (m/f/d) to lead the worldwide growth marketing strategy from either Obernai/Paris (France) or Frankfurt/Blieskastel (Germany). The role is permanent and reports to the Head of Global Marketing & Digital.

You will build an integrated demand-to-revenue engine across acquisition, conversion, retention and expansion, partnering with Sales and local markets to drive pipeline and revenue growth.

Qualifications

• Significant experience in B2B growth marketing, demand generation or B2B marketing in an international environment.
• Delivered measurable pipeline, revenue and customer growth through global marketing strategies.
• Understanding of the full customer funnel with strong expertise in digital marketing, CRM and lifecycle marketing.
• Use data, KPIs and experimentation to improve performance and guide investment decisions.
• Business-oriented, empowering leader who can develop teams and influence senior stakeholders in a matrix organisation.
• Fluent in English; French or German and experience in a technical/industrial environment would be advantageous.

Responsibilities

• Define and lead the global growth marketing strategy aligned with business ambitions.
• Turn customer, market and business insights into clear priorities, investment choices and scalable programmes.
• Build an integrated demand-to-revenue engine across acquisition, conversion, retention and expansion.
• Partner with Sales, Business Segments and local markets to generate qualified demand and accelerate pipeline growth.
• Use KPIs, analytics, attribution and experimentation to optimise performance and marketing investment.
• Lead and develop global teams while embedding growth marketing capabilities and best practices across the organisation.

Skills

B2B growth marketing

Demand generation

International marketing

Digital marketing

CRM & lifecycle marketing

Data-driven decisions

Job description

Why join the Global Marketing & Digital department?

Marketing is becoming a strategic growth engine, connecting customer needs, business priorities, data and digital capabilities to create measurable impact. Join our Global Marketing & Digital team to shape this transformation and drive sustainable growth across markets.

As Global Head of Growth Marketing (m/f/d), you will report to the Head of Global Marketing & Digital. The role is based in Obernai or Paris (France), or Frankfurt am Main or Blieskastel (Germany), on a permanent contract.

What you will do?

• Define and lead the global growth marketing strategy in line with business ambitions.
• Turn customer, market and business insights into clear priorities, investment choices and scalable programmes.
• Build an integrated demand-to-revenue engine across acquisition, conversion, retention and expansion.
• Partner with Sales, Business Segments and local markets to generate qualified demand and accelerate pipeline growth.
• Use KPIs, analytics, attribution and experimentation to optimise performance and marketing investment.
• Lead and develop global teams while embedding growth marketing capabilities and best practices across the organisation.

What about you?

• You bring significant experience in B2B growth marketing, demand generation or B2B marketing in an international environment.
• You have delivered measurable pipeline, revenue and customer growth through global marketing strategies.
• You understand the full customer funnel and have strong expertise in digital marketing, CRM and lifecycle marketing.
• You use data, KPIs and experimentation to improve performance and guide investment decisions.
• You are a business-oriented and empowering leader who can develop teams and influence senior stakeholders in a matrix organisation.
• You are fluent in English. French or German, and experience in a technical or industrial environment, would be advantageous.

What we offer?

• Personalized onboarding experience programdesigned to make your first dayssmooth
• Opportunities to learn and grow through Hager Group's awarded HiUniversity.
• Internal career opportunities, over 25% of our recruitments are through internal mobility

What are the recruitment stages?

• Once your CV has been selected, you will be contacted by a recruiter for an initial phone exchange.
• You will be invited for a first interview with the hiring manager & the recruiter
• A second Interview will be then organized with the N+2 & the HR manager