Growth Marketing Strategist, B2B Energy & Transversal

Hager; Obernai; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Personalized onboarding experience

Hi University training opportunities

Internal mobility opportunities

Job summary

Hager Group seeks a Growth Marketing Specialist to shape and lead the marketing agenda for Energy Management and Transversal projects. Based in Obernai, Paris, Frankfurt/Main or Blieskastel, you will partner with Sales, Energy Management leadership, and cross-functional teams to drive customer-centric growth and measurable demand.

You will own end-to-end customer journeys, translate priorities into data-driven strategies, and manage budgets to lift pipeline and revenue across global markets.

Qualifications

• 5 to 10+ years of experience in a similar position.
• Proven track record in B2B marketing for Energy Management solutions.
• Experience taking ownership of campaign budgets.
• Strong market orientation and network.
• Excellent cross-functional collaboration with Sales, Product, Content, Digital/CRM, Analytics.
• Fluent in English; French or German is a strong plus.

Responsibilities

• Own the growth marketing strategy for the Energy Management segment and for Transversal projects across the full customer journey.
• Translate business priorities into a segmented, multi-year marketing roadmap with measurable objectives.
• Drive multi-channel, data-driven marketing strategies and optimise funnels via insights and tests.
• Architect globally aligned activation and campaign plans for multi-market execution.
• Connect product launches with tailored value propositions for key audiences across markets.
• Define campaign priorities and briefs for Content Marketing and Digital teams to ensure cohesive programs.
• Partner with Sales and leadership to align on go-to-market priorities and ensure unified execution.
• Own campaign performance and budgets, measuring pipeline impact and incremental revenue.

Skills

B2B marketing

Campaign management

Go-to-market strategy

Cross-functional collaboration

Stakeholder management

English fluency

Education

Master’s degree in Marketing or Data Analytics

Job description

Hager Group seeks a Growth Marketing Specialist to shape and lead the marketing agenda for Energy Management and Transversal projects. Based in Obernai, Paris, Frankfurt/Main or Blieskastel, you will partner with Sales, Energy Management leadership, and cross-functional teams to drive customer-centric growth and measurable demand.

You will own end-to-end customer journeys, translate priorities into data-driven strategies, and manage budgets to lift pipeline and revenue across global markets.