Global Growth & Market Expansion Director

BIC; Paris; Sur place; EUR 90 000 - 140 000; Plein temps

Résumé du poste

BIC World is seeking a seasoned Market Expansion professional to identify and scale new geographies, develop market-entry strategies, and shape a high-impact portfolio. You will work closely with regional teams to define RTM models and footprint strategies that win in Africa, Asia, and beyond.

You will lead consumer insights, multi-market initiatives, and cross-functional projects across Marketing, Sales, Finance, Supply Chain, and Operations, ensuring pragmatic, fast-paced execution and

Qualifications

• Proven marketing leadership with P&L accountability.
• Growth and portfolio strategy experience.
• Analytical rigor and data-driven decision making.
• Multi-market, matrix organization experience.
• Strong track record of influencing stakeholders.
• Ability to operate strategically and pragmatically, bridging long-term vision and in-market execution.
• Ability to take informed decisions fast in a pragmatic manner.
• Deep understanding of operational marketing.
• Deep understanding of innovation processes and supply chain trade-offs.
• Fluency in English is a must; other languages are a plus.

Responsabilités

• Identify and prioritize new geographic markets and growth opportunities.
• Assess market attractiveness, competitive dynamics, consumer trends, and route-to-market options.
• Build robust business cases and investment recommendations.
• Develop market-entry strategies for white-space and early-stage regions.
• Develop region-specific portfolio recommendations.
• Identify hero products, innovation opportunities, and portfolio gaps.
• Optimize product mix based on consumer needs, profitability, and market potential.
• Partner with innovation and marketing teams to shape future pipelines.
• Lead consumer understanding and insight generation.
• Translate insights into actionable growth strategies.
• Leverage qualitative and quantitative research to uncover unmet needs.
• Monitor emerging trends and changing consumer behaviors.
• Lead projects across Marketing, Sales, Finance, Supply Chain, Innovation, and Operations.
• Influence senior stakeholders and align resources behind strategic initiatives.
• Lead Manufacturing Footprint projects (what to produce where to be competitive).
• Define launch programs and communication assets in collaboration with local Marketing teams.
• Follow through launches and measure performance to sustain growth.

Connaissances

Market expansion strategy

Cross-functional leadership

Consumer insights

Strategic thinking

Influence through leadership

Multi-market experience

English fluency

Description du poste

BIC World is seeking a seasoned Market Expansion professional to identify and scale new geographies, develop market-entry strategies, and shape a high-impact portfolio. You will work closely with regional teams to define RTM models and footprint strategies that win in Africa, Asia, and beyond.

You will lead consumer insights, multi-market initiatives, and cross-functional projects across Marketing, Sales, Finance, Supply Chain, and Operations, ensuring pragmatic, fast-paced execution and