Global Brand & Innovation Lead

Tangle Teezer Ltd; Clichy; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

BIC is seeking a Global Brand Manager to drive multi-year growth across categories from France with a hybrid working model. You will craft global strategies, lead portfolio management, and partner with R&D and commercial teams to launch innovations while sustaining brand equity.

You will guide cross-functional teams, translate consumer insights into actionable plans, and manage budgets across regions in a fast-paced, innovative environment.

Qualifications

• Bachelor's degree in Business Marketing or related field is required.
• 5+ years of Marketing in CPG with a mix of Global Innovation and Regional experience is required.
• Strong experience with both qualitative and quantitative consumer research and translating insights into actions.
• Proven track record of successful product launches from ideation to consumer validation.

Responsabilités

• Partner with Market and Consumer Insight teams to understand market and consumer trends and develop strategic propositions.
• Monitor global marketplace for product innovations and trends to identify white space and opportunities.
• Develop and execute long-term category strategies and growth plans across regions.
• Lead global portfolio management and collaboration with regional teams to align with global strategy.
• Oversee global innovation/renovation initiatives, packaging, and launch materials in collaboration with R&D and commercial teams.
• Coordinate with Global Masterbrand for cohesive creative campaigns and partnerships.
• Support go-to-market execution and manage day-to-day brand operations and budgets.

Connaissances

Brand management

Market analysis

Cross-functional leadership

Consumer insights

Project management

Strategic thinking

Fluent English

Formation

Bachelor's degree in Business Marketing or related field

Description du poste

BIC is seeking a Global Brand Manager to drive multi-year growth across categories from France with a hybrid working model. You will craft global strategies, lead portfolio management, and partner with R&D and commercial teams to launch innovations while sustaining brand equity.

You will guide cross-functional teams, translate consumer insights into actionable plans, and manage budgets across regions in a fast-paced, innovative environment.