Global Category Growth Director - Shavers

BIC; Paris; Sur place; EUR 90 000 - 140 000; Plein temps

Résumé du poste

BIC World is seeking a seasoned Market Expansion professional to identify and scale new geographies, develop market-entry strategies, and shape a high-impact portfolio. You will work closely with regional teams to define RTM models and footprint strategies that win in Africa, Asia, and beyond.

You will lead consumer insights, multi-market initiatives, and cross-functional projects across Marketing, Sales, Finance, Supply Chain, and Operations, ensuring pragmatic, fast-paced execution and

Qualifications

• Proven marketing leadership with P&L accountability.
• Growth and portfolio strategy experience.
• Analytical rigor and data-driven decision making.
• Multi-market, matrix organization experience.
• Strong track record of influencing stakeholders.
• Ability to operate strategically and pragmatically, bridging long-term vision and in-market execution.
• Ability to take informed decisions fast in a pragmatic manner.
• Deep understanding of operational marketing.
• Deep understanding of innovation processes and supply chain trade-offs.
• Fluency in English is a must; other languages are a plus.

Responsabilités

• Identify and prioritize new geographic markets and growth opportunities.
• Assess market attractiveness, competitive dynamics, consumer trends, and route-to-market options.
• Build robust business cases and investment recommendations.
• Develop market-entry strategies for white-space and early-stage regions.
• Develop region-specific portfolio recommendations.
• Identify hero products, innovation opportunities, and portfolio gaps.
• Optimize product mix based on consumer needs, profitability, and market potential.
• Partner with innovation and marketing teams to shape future pipelines.
• Lead consumer understanding and insight generation.
• Translate insights into actionable growth strategies.
• Leverage qualitative and quantitative research to uncover unmet needs.
• Monitor emerging trends and changing consumer behaviors.
• Lead projects across Marketing, Sales, Finance, Supply Chain, Innovation, and Operations.
• Influence senior stakeholders and align resources behind strategic initiatives.
• Lead Manufacturing Footprint projects (what to produce where to be competitive).
• Define launch programs and communication assets in collaboration with local Marketing teams.
• Follow through launches and measure performance to sustain growth.

Connaissances

Market expansion strategy

Cross-functional leadership

Consumer insights

Strategic thinking

Influence through leadership

Multi-market experience

English fluency

Description du poste

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a \"roll up your sleeves and get the job done\" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Role:

• The role is responsible for identifying, validating, and scaling new geographic opportunities, developing market-entry strategies, and defining the portfolio, and working hand in hand with the regional commercial entity to understand the RTM model needed to win. The role will report to Global Category Leader - Shavers.


• The role will define “where to play” and “how to win” strategies through deep country and local consumer understanding, portfolio prioritization, and will lead the specific projects / programs identified to win in these geographies. In addition, the position needs to work hand in hand with the manufacturing teams to define the best manufacturing footprint to win in these regions.


• The position acts as the architect of market expansion, transforming white-space opportunities into scalable businesses.


• The role will have an initial focus on priority growth markets across Africa and Asia, while remaining responsible for identifying and assessing further geographic opportunities globally.

Responsibilities:

Market Opportunity & Attractiveness

• Identify and prioritize new geographic markets and growth opportunities.


• Assess market attractiveness, competitive dynamics, consumer trends, and route-to-market options.


• Build robust business cases and investment recommendations.


• Develop market-entry strategies for white-space and early-stage regions.

Portfolio Strategy

• Develop region-specific portfolio recommendations.


• Identify hero products, innovation opportunities, and portfolio gaps.


• Optimize product mix based on consumer needs, profitability, and market potential.


• Partner with innovation and marketing teams to shape future pipelines.

Consumer & Market Insights

• Lead consumer understanding and insight generation.


• Translate consumer, shopper, and customer insights into actionable growth strategies.


• Leverage qualitative and quantitative research to uncover unmet needs.


• Monitor emerging trends and changing consumer behaviors.

Cross-Functional Project Leadership

• Lead projects across Marketing, Sales, Finance, Supply Chain, Innovation, and Operations.


• Influence senior stakeholders and align resources behind strategic initiatives.


• Lead Manufacturing Footprint projects (what to produce where to be competitive)

Program Launch & Support

• Define launch programs


• Develop in strong collaboration with local Marketing team communication assets


• Follow through launch and measure performance as well as to keep support initiatives to sustain growth ambition

People & Culture

• Foster an environment of collaboration within category and the regions under scope

Requirements:

• Proven marketing leadership experience in a local country with P&L accountability; category or global/regional teams are preferred but not a must


• Growth and portfolio strategy experience


• Analytical rigor


• Multi-markets, matrixial organizations experience


• Strong track record of leading through influence


• Ability to operate both strategically and pragmatically, bridging long-term vision and in-market execution


• Ability to take informed decisions fast in a pragmatic manner


• Deep understanding of operational marketing


• Deep understanding of innovation processes and supply chain trade-offs


• Fluency in English is a must. Any other language is a plus

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.