Global Digital Performance Analyst & Analytics

LVMH Group; Paris; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

CELINE is seeking a data-driven Web Analytics specialist to optimize online performance across 80 markets. You will support reporting, dashboards, and analysis of customer journeys, while ensuring data quality across GA4 and GTM, and contribute to the data-driven culture within our e-commerce teams.

The role involves collaboration with E‑Commerce, E‑Merchandising, Development, SEO, and Data teams to drive actionable insights and optimize paid acquisition strategies.

Qualifications

• Master’s degree in Digital, Data or E‑Business or equivalent.
• 3–5 years of experience in web analytics or acquisition preferred.
• Strong knowledge of web analytics and acquisition tools.

Responsabilités

• Reporting, dashboarding and analysis of digital customer journeys.
• Support weekly paid acquisition strategy analysis and ROAS tracking.
• Update Looker Studio dashboards and ensure data reliability.
• Assist in tracking implementation across e‑commerce platforms (GA4, GTM).
• Provide data-driven recommendations to optimize performance and campaigns.

Connaissances

GA4

Looker Studio

GTM

Excel/Sheets

Data analysis

Formation

Master's degree in Digital/Data/E-Business

Outils

Contentsquare

Meta Business Manager

Google Business Manager

Google Tag Manager

Description du poste

CELINE is seeking a data-driven Web Analytics specialist to optimize online performance across 80 markets. You will support reporting, dashboards, and analysis of customer journeys, while ensuring data quality across GA4 and GTM, and contribute to the data-driven culture within our e-commerce teams.

The role involves collaboration with E‑Commerce, E‑Merchandising, Development, SEO, and Data teams to drive actionable insights and optimize paid acquisition strategies.