Digital Performance Analyst (H/F/X)

LVMH Group; Paris; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

CELINE is seeking a data-driven Web Analytics specialist to optimize online performance across 80 markets. You will support reporting, dashboards, and analysis of customer journeys, while ensuring data quality across GA4 and GTM, and contribute to the data-driven culture within our e-commerce teams.

The role involves collaboration with E‑Commerce, E‑Merchandising, Development, SEO, and Data teams to drive actionable insights and optimize paid acquisition strategies.

Qualifications

• Master’s degree in Digital, Data or E‑Business or equivalent.
• 3–5 years of experience in web analytics or acquisition preferred.
• Strong knowledge of web analytics and acquisition tools.

Responsabilités

• Reporting, dashboarding and analysis of digital customer journeys.
• Support weekly paid acquisition strategy analysis and ROAS tracking.
• Update Looker Studio dashboards and ensure data reliability.
• Assist in tracking implementation across e‑commerce platforms (GA4, GTM).
• Provide data-driven recommendations to optimize performance and campaigns.

Connaissances

GA4

Looker Studio

GTM

Excel/Sheets

Data analysis

Formation

Master's degree in Digital/Data/E-Business

Outils

Contentsquare

Meta Business Manager

Google Business Manager

Google Tag Manager

Description du poste

Within the Digital & Business Performance team, you will assist the Manager in steering digital performance and continuously optimizing the online user experience across 80 e-commerce markets worldwide on celine.com. You will participate in a wide range of missions covering tracking, data analysis, reporting, SEO, and paid acquisition, in close collaboration with the E-Commerce, E-Merchandising, Development, SEO, and Data teams, and contribute to the development of a data-driven culture within the organization.

Job responsibilities

YOUR RESPONSIBILITIES

Reporting / Dashboarding and Analysis

• Perform data extractions and regular or ad-hoc performance analyses on digital customer journeys.
• Support the analysis of the weekly paid acquisition strategy via regular data exports.
• Analyze past performance using key KPIs (by source, country, etc.) to guide future decisions, including performance campaign management, ROAS tracking per campaign, and paid budget allocation.
• Assist the Acquisition Manager in daily monitoring and reporting of campaign performance.
• Update and maintain Looker Studio dashboards for internal teams, ensuring data reliability and continuous optimization according to evolving business needs.
• Support the Performance Manager in documenting and implementing activity-specific processes.
• Support e-merchandising by providing analysis and recommendations based on data insights.

Tracking Implementation Project Management

• Participate in the implementation, monitoring, and optimization of tracking across all e-commerce platforms.
• Ensure the quality and reliability of data collection (GA4, Google Tag Manager).
• Participate and/or coordinate testing phases and contribute to the update of reference documentation.

Profile

KEYS TO YOUR SUCCESS

Education

• Master's degree (Business School, Engineering School, or equivalent) with a specialization in Digital, Data, or E-Business.

Experience

• 3 to 5 years of experience.
• Previous experience in Web Analytics or Acquisition is highly valued.

Technical Skills

• Strong knowledge of web analytics and acquisition tools: Google Analytics (GA4), Looker Studio, Search Console, Contentsquare, as well as Meta & Google Business Manager.
• Very good command of Excel / Google Sheets.
• Knowledge of Google Tag Manager is a plus.

Personal Qualities

• Strong attention to detail and rigorousness to ensure data reliability.
• Analytical mind and ability to interpret data insights to propose concrete actions to drive the business.
• Curiosity, autonomy, and ability to manage multiple priorities in a dynamic environment.
• Excellent interpersonal skills and ease in an international context.

Additional information

OUR COMMITMENT

At CELINE, we aim to provide an environment of mutual respect where all our employees feel integrated, supported, and heard.

We are committed to preventing all forms of discrimination and offering all our candidates equal opportunities regardless of gender and gender expression, disability, origin, religious belief, sexual orientation, or any other criterion protected by law.

CELINE recognizes and recruits all talents and singularities.

Celine is a luxury French fashion House founded in 1945 by Céline Vipiana.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.