Digital Performance Analyst (H/F/X)

CELINE; Paris; Sur place; EUR 52 000 - 78 000; Plein temps

Résumé du poste

CELINE's Digital & Business Performance team is seeking a data-driven analyst to optimize online experiences across 80 e-commerce markets. You will support tracking, data analyses, reporting, SEO, and paid acquisition, collaborating with E-Commerce, E-Merchandising, Development, SEO, and Data teams.

You will help maintain Looker Studio dashboards, monitor campaign performance, and contribute to data-driven decision making with a focus on data reliability and actionable insights.

Qualifications

• Master's degree in Digital, Data, or E-Business.
• 3–5 years of Web Analytics or Acquisition experience.
• Strong knowledge of GA4, Looker Studio, Search Console, and Contentsquare.
• Excellent Excel / Google Sheets skills.

Responsabilités

• Perform data extractions and regular/ad-hoc performance analyses of digital journeys.
• Support the analysis of the weekly paid acquisition strategy with regular data exports.
• Analyze past performance by source/country to guide future decisions, including ROAS tracking and budget allocation.
• Assist the Acquisition Manager in daily monitoring and reporting of campaign performance.
• Update and maintain Looker Studio dashboards for internal teams, ensuring data reliability and continuous optimization.
• Support e-merchandising by providing analysis and recommendations based on data insights.

Connaissances

Web analytics

Acquisition tools

GA4

Looker Studio

Search Console

Contentsquare

Meta Business Manager

Google Business Manager

Excel / Google Sheets

Formation

Master's degree in Digital, Data or E-Business

Outils

GA4

Looker Studio

Search Console

Contentsquare

Meta Business Manager

Google Tag Manager

Google Business Manager

Description du poste

YOUR WORKING ENVIRONMENT

Within the Digital & Business Performance team, you will assist the Manager in steering digital performance and continuously optimizing the online user experience across 80 e-commerce markets worldwide on celine.com. You will participate in a wide range of missions covering tracking, data analysis, reporting, SEO, and paid acquisition, in close collaboration with the E-Commerce, E-Merchandising, Development, SEO, and Data teams, and contribute to the development of a data-driven culture within the organization.

Job Responsibilities

YOUR RESPONSIBILITIES

Reporting / Dashboarding and Analysis

• Perform data extractions and regular or ad-hoc performance analyses on digital customer journeys.
• Support the analysis of the weekly paid acquisition strategy via regular data exports.
• Analyze past performance using key KPIs (by source, country, etc.) to guide future decisions, including performance campaign management, ROAS tracking per campaign, and paid budget allocation.
• Assist the Acquisition Manager in daily monitoring and reporting of campaign performance.
• Update and maintain Looker Studio dashboards for internal teams, ensuring data reliability and continuous optimization according to evolving business needs.
• Support the Performance Manager in documenting and implementing activity-specific processes.
• Support e-merchandising by providing analysis and recommendations based on data insights.

Tracking Implementation Project Management

• Participate in the implementation, monitoring, and optimization of tracking across all e-commerce platforms.
• Ensure the quality and reliability of data collection (GA4, Google Tag Manager).
• Participate and/or coordinate testing phases and contribute to the update of reference documentation.

Profile

KEYS TO YOUR SUCCESS Education Master's degree (Business School, Engineering School, or equivalent) with a specialization in Digital, Data, or E-Business. Experience 3 to 5 years of experience. Previous experience in Web Analytics or Acquisition is highly valued. Technical Skills Strong knowledge of web analytics and acquisition tools: Google Analytics (GA4), Looker Studio, Search Console, Contentsquare, as well as Meta & Google Business Manager. Very good command of Excel / Google Sheets. Knowledge of Google Tag Manager is a plus. Personal Qualities Strong attention to detail and rigorousness to ensure data reliability. Analytical mind and ability to interpret data insights to propose concrete actions to drive the business. Curiosity, autonomy, and ability to manage multiple priorities in a dynamic environment. Excellent interpersonal skills and ease in an international context.

Additional Information

OUR COMMITMENT

At CELINE, we aim to provide an environment of mutual respect where all our employees feel integrated, supported, and heard.

We are committed to preventing all forms of discrimination and offering all our candidates equal opportunities regardless of gender and gender expression, disability, origin, religious belief, sexual orientation, or any other criterion protected by law.

CELINE recognizes and recruits all talents and singularities.