Global CRM Business Analyst Expert

American President Lines; Marseille; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

American President Lines is seeking a Global CRM Business Analyst Expert to join their CRM Solution team in Marseille, France. In this role, you will structure complex business needs and design robust functional solutions for CRM and analytics on Salesforce Sales Cloud. The position requires a strong understanding of Salesforce and CRM Analytics, as well as collaboration with business and IT teams in a dynamic international environment.

The ideal candidate will have at least 5 years of experience in CRM analysis or consultancy, strong communication skills, and a proven track record in data modelling and reporting.

Qualifications

• Minimum 5 years of experience as a CRM Business Analyst or Salesforce Consultant.
• Strong hands-on expertise in Salesforce Sales Cloud.
• Proven experience with CRM Analytics / Tableau CRM.

Responsabilités

• Gather, analyze and challenge business requirements.
• Translate business needs into detailed functional specifications.
• Model and optimize CRM processes within Salesforce Sales Cloud.

Connaissances

Salesforce Sales Cloud

CRM Analytics / Tableau CRM

Agile environments

Communication with stakeholders

Description du poste

Global CRM Business Analyst Expert

About the Role

Within the CRM Solution team, you act as a key expert reference on Salesforce Sales Cloud and CRM Analytics (Tableau CRM), working closely with both business and IT teams.

You are responsible for structuring complex business needs, designing robust functional solutions, and ensuring the quality of CRM and analytics solutions deployed across an international scope.

The role combines CRM functional expertise, data understanding, and cross-functional coordination, within a fast-evolving international environment.

Key Responsibilities

• Gather, analyze and challenge business requirements from Sales, Marketing and Business Development teams
• Translate business needs into detailed functional specifications, user stories and acceptance criteria
• Model and optimize CRM processes within Salesforce Sales Cloud
• Collaborate with IT, CRM BPO and development teams, and contribute to the backlog and release prioritization
• Prepare and lead functional testing and UAT phases, and support go-live activities
• Design, maintain and enhance CRM Analytics (Tableau CRM) dashboards
• Ensure data quality, consistency and reliability across CRM and reporting environments
• Contribute to the continuous improvement of CRM usage and tool performance
• Act as a functional referent for CRM Analytics and support team upskilling

Candidate Profile

• Minimum 5 years of experience as a CRM Business Analyst or Salesforce Consultant, ideally in an international environment
• Strong hands-on expertise in Salesforce Sales Cloud (advanced functional level expected)
• Proven experience with CRM Analytics / Tableau CRM (dashboarding, data modelling, reporting)
• Good understanding of CRM data models, data flows and system integrations
• Experience working in Agile environments with cross-functional IT/business teams
• Ability to structure, challenge and formalize complex requirements
• Strong communication skills with both business and technical stakeholders
• Autonomous, structured, and delivery-oriented mindset
• Fluent English is mandatory

Nice to have:

• Experience in large-scale CRM transformation programs
• Salesforce certifications