Global Shavers Category Marketing Director

BIC; Clichy; Sur place; EUR 120 000 - 165 000; Plein temps

Résumé du poste

BIC World in France (Clichy) seeks a Category Marketing Director to lead end-to-end category strategy from insights to activation, unlocking growth across regions. The role reports to the Shavers category leader and requires regular travel.

You will drive portfolio management, innovation and renovation programs, and cross-functional alignment with local GM, marketing and sales to optimize profitability and brand impact.

Qualifications

• Proven marketing leadership experience in local country and category or global/regional teams with P&L responsibilities.
• Growth strategies and portfolio management experience.
• Multi-markets, matrixial organizations experience.
• Strong track record of leading through influence.
• Ability to operate both strategically and pragmatically, bridging long-term vision and in-market execution.
• Deep understanding of brand building and operational marketing.
• Deep understanding of innovation processes and supply chain trade-offs.

Responsabilités

• Develop profitable category growth strategies based on consumer insights and market situation analysis.
• Define key category growth priorities across markets.
• Drive effective translation of the category strategy through defining key activities.
• Secure full cross-functional support and alignment at local level (local Country GM, marketing and sales).
• Drive category expansion into region-specific initiatives and majors P&L oversight.
• Lead portfolio architecture across SKUs, price-pack architecture, and margin structure.
• Define go-to-market needs per region/channel/consumer and set pricing strategies.
• Coordinate with Revenue Growth Management, shelf and store execution guidelines, and brand alignment.
• Supervise innovation/renovation programs and ensure effective launches in local markets.
• Define animation programs and develop central communication bundles for regional landings.

Connaissances

Leadership

Growth strategies

Portfolio management

Multi-market experience

Influence without authority

Strategic execution

Brand building

Innovation process understanding

Supply chain trade-offs

Description du poste

BIC World in France (Clichy) seeks a Category Marketing Director to lead end-to-end category strategy from insights to activation, unlocking growth across regions. The role reports to the Shavers category leader and requires regular travel.

You will drive portfolio management, innovation and renovation programs, and cross-functional alignment with local GM, marketing and sales to optimize profitability and brand impact.