Global Brand Event Lead & Playbook Architect

Alan; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Alan is seeking a Global Brand Event Manager in Paris to lead Alan's flagship events and build a scalable events operating system. You will drive the global event strategy, ensure local execution in France, and develop playbooks, templates, and metrics for repeatable success.

You will collaborate with Sales, Marketing, PR, and local teams, manage budgets, vendors, and guests, and shape a community-focused event strategy across international markets.

Qualifications

• Minimum 5 years delivering events end to end.
• Experience running complex events with multiple stakeholders.
• Strong event production skills: planning, budgeting, timelines, vendor management.
• Experience building repeatable processes, playbooks, or operating models.
• Understanding of how events support brand awareness and commercial outcomes.
• Experience collaborating with Sales, Marketing, PR, Creative, Communications and local teams.
• Comfort with CRM, registration, lead capture, attribution, and post-event follow-up.
• Strong written and verbal English.
• Based in Paris.
• Willingness to travel across international markets.

Responsabilités

• Own Alan’s yearly flagship event; define purpose, audience, narrative, success criteria.
• Build event roadmap, budget, production plan.
• Manage agencies, venues, suppliers, speakers, partners, and internal stakeholders.
• Coordinate content, creative, production, guest management, press, influencers, Sales, and local market teams.
• Design a high-quality guest experience before, during, and after the event.
• Connect invitations, registration, CRM tracking, attendance, and follow-up.
• Run rehearsals, speaker preparation, run-of-show management, and on-site execution.
• Define main event formats and create templates for briefs, timelines, budgets, approvals, execution, and follow-up.
• Help define the role of commercial teams before, during, and after the event.
• Create reusable content, event assets, checklists, and quality standards.
• Help local teams choose formats and review briefs to raise quality.
• Identify scalable local formats for global adoption.
• Contribute to the Brand team’s Community strategy; design recurring event franchises.
• Build partnerships with organizations, experts, customers, and opinion leaders.

Connaissances

End-to-end event delivery

Complex events management

Event production

Process documentation

Brand building alignment

Cross-functional collaboration

CRM & lead attribution

English proficiency

Based in Paris

Travel willingness

Outils

CRM platforms

Event management software

Description du poste

Alan is seeking a Global Brand Event Manager in Paris to lead Alan's flagship events and build a scalable events operating system. You will drive the global event strategy, ensure local execution in France, and develop playbooks, templates, and metrics for repeatable success.

You will collaborate with Sales, Marketing, PR, and local teams, manage budgets, vendors, and guests, and shape a community-focused event strategy across international markets.