Global Advocacy Project Manager — Influencer & Strategy Lead

Coty SA; Paris; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Coty is seeking a Global Advocacy Sr. Project Manager based in Paris with a hybrid schedule (up to 50% remote) to support the Advocacy & Influencer Marketing expertise. You will ensure deployment of the advocacy framework and strategies across Prestige & Consumer Beauty divisions and brands globally and locally.

Reporting to the Advocacy & IM Sr. Director, you will align processes, govern vendors, and drive consistency of ways of working, with a focus on influencer marketing, PR, and measurement

Qualifications

• 5-8 years of demonstrated experience with strategy, advocacy, influencer marketing, and data-driven marketing.
• Excellent communication, integrity, dependability, initiative and teamwork.
• Strong analytical skills to derive actionable insights from data.

Responsibilities

• Accompanying brands in advocacy journey, assisting them in setting strategic framework; this includes a focus on influencer marketing, public relations, organic advocacy
• Analyzing advocacy results, producing reports and guiding brand teams on what is working and what may need to shift in their strategy
• Leading competitive intelligence in partnership with CMI, benchmarking best-in-class competitor cases to identify winning advocacy strategies and translate them into actionable insights for brand teams
• Creating guidelines around Influencer Marketing, PR/Communications, Advocacy ecosystem, Social Commerce, New platforms exploration.
• Building relationships with the relevant stakeholders to deploy best practices and guidelines internally with global brands and markets.
• Partner with external measurement partners to organize trainings, manage COTY team access and adoption plan execution for Influencer Marketing and PR measurement.
• Project manage external partner workflow and deliverables, ensuring work is delivered on time and in line with strategy

Skills

Strategy & advocacy

Influencer marketing

Data-driven marketing

Analytical skills

Project management

Communication skills

Job description

Coty is seeking a Global Advocacy Sr. Project Manager based in Paris with a hybrid schedule (up to 50% remote) to support the Advocacy & Influencer Marketing expertise. You will ensure deployment of the advocacy framework and strategies across Prestige & Consumer Beauty divisions and brands globally and locally.

Reporting to the Advocacy & IM Sr. Director, you will align processes, govern vendors, and drive consistency of ways of working, with a focus on influencer marketing, PR, and measurement