Fractional CMO

Gofractional

Paris

Hybride

EUR 129 000 - 185 000

Plein temps

Il y a 10 jours

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Résumé du poste

La Bourse aux Livres is seeking a Fractional CMO to take a strategic perspective on marketing and support the company through its next growth phase. The role involves steering and having real weight in business decisions.

The freelance position involves 1-2 days per week in Paris with a hybrid work setup and an immediate start. The role emphasizes shaping pricing, product and overall marketing direction to drive growth.

Qualifications

Verified B2C experience.
Experience leading a marketing department.
Ability to balance strategy with pricing and product decisions.

Responsabilités

Provide an overall vision on marketing topics and serve as strategic advisor to management
Define annual marketing objectives and associated trade-offs
Build and lead the influencer strategy
Structure the pricing strategy
Influence product strategy in connection with business challenges

Description du poste

Fractional CMO

Location: Paris, France (Hybrid)

Type: Freelance

Category: Strategic Marketing

Compensation: €700 to €1,000 per day

Role Overview

Responsibilities

Provide an overall vision on marketing topics and serve as strategic advisor to management
Define annual marketing objectives and associated trade-offs
Build and lead the influencer strategy
Structure the pricing strategy
Influence product strategy in connection with business challenges

Required Qualifications

Confirmed B2C experience
Experience managing a marketing department
Ability to navigate between strategic vision and broader business topics (pricing, product)

Work Arrangement