European B2B Brand Lead for Beauty & Wellness

Treatwell; Paris; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

28 days holiday

Monthly Treatwell vouchers

Mental health support

Job summary

Treatwell is seeking a B2B Brand Manager to lead how we present to the professional beauty industry across Europe. Reporting to Head of Brand, you’ll own our B2B brand and marketing strategy, turning our proposition into campaigns, content and experiences that resonate with salon partners and the salons we want to join us next.

This broad, hands-on role blends strategy and execution, building advocacy programmes, leading European events and trade shows, developing B2B campaigns and collaborating

Qualifications

• Significant experience in B2B brand marketing, ideally within a marketplace, technology, SaaS, beauty, hospitality or partner-led business.
• Strong understanding of brand strategy, positioning, propositions and messaging, with the ability to turn strategy into effective marketing activity.
• Experience developing integrated B2B campaigns across paid, owned, earned and offline channels.
• Proven experience building ambassador, advocacy, influencer or community programmes.
• Experience delivering events, activations or trade shows, ideally across multiple European markets.
• A strong storyteller who can turn products, partner experiences and industry insight into clear, compelling narratives.
• A performance mindset, with experience using data, testing and audience insight to optimise content and campaigns.
• An experimental approach and genuine curiosity about how AI and emerging tools can improve marketing effectiveness.
• Strong project management skills and the ability to move confidently between long-term strategy and hands-on delivery.
• Experience working with creative teams and agencies to develop distinctive, high-quality work.
• Confidence working across markets, functions and seniority levels, bringing people together around a shared direction.
• Commercial judgement and an understanding of how brand marketing can support acquisition, engagement, retention and long-term business growth.

Responsibilities

• Own B2B brand strategy and activation across Europe.
• Establish Treatwell as a credible voice in the professional beauty industry.
• Develop integrated B2B campaigns to build awareness and demand.
• Build ambassador, advocacy and influencer programmes.
• Lead events, trade shows and industry moments with strategy and measurement.
• Engage local marketing teams to activate market-relevant initiatives for salon partners.
• Tell compelling stories about partners, technology and industry trends across channels.
• Develop and optimise B2B content and advertising for organic/paid social.
• Test new messages and formats, leveraging AI to scale what works.
• Collaborate with PR to build thought leadership and industry moments.

Skills

B2B brand marketing

SaaS/Marketplace experience

Event activations/trade shows

Storytelling

Data-driven marketing

AI experimentation in marketing

Cross-functional collaboration

Job description

Treatwell is seeking a B2B Brand Manager to lead how we present to the professional beauty industry across Europe. Reporting to Head of Brand, you’ll own our B2B brand and marketing strategy, turning our proposition into campaigns, content and experiences that resonate with salon partners and the salons we want to join us next.

This broad, hands-on role blends strategy and execution, building advocacy programmes, leading European events and trade shows, developing B2B campaigns and collaborating