EMEA Technical Sales Director: Key Accounts & Categories

tateandlyle

Lille

Remote

EUR 120,000 - 180,000

Full time

5 days ago

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Job summary

Tate & Lyle is seeking a seasoned Technical Sales Director, Key Accounts & EMEA Category Expertise Lead to guide its Technical Sales and Category functions across Europe, the Middle East and Africa. You will align technical directions with commercial priorities and embed solution-selling excellence in multi-category engagements.

In this senior role you will cultivate executive relationships with selected Key Accounts, coordinate with regional sales teams, and ensure technical knowledge sharing

Responsibilities

Participate in the development of, and oversee the implementation of the regional strategy for Technical Sales, ensuring strong alignment with commercial priorities and consistent application of solution‑selling principles to deliver differentiated value across categories and priority accounts
In coordination with the KA Commercial team and (if required) regional Technical Sales teams, provides technical support for Enterprise and Partner accounts, ensuring consistency, excellence, and customer‑centred delivery that reinforces our value propositions
Grow revenue and margins (in line with Plan) through the creation and development of technical opportunities from the deployment of our categories' growth priorities (L1/L2 Pipeline projects, NPD, campaigns, chassis) ensuring strong technical qualification, prioritisation, and acceleration of opportunities that strengthen regional pipeline‑led growth
Provide strategic technical leadership directly supporting the Business Development Director in shaping and delivering the region's growth agenda
Selectively supports regional Technical Sales teams to provide regional technical support for non‑KA, ensuring consistency, excellence, and customer‑centred delivery that reinforces our value propositions
Serve as the senior technical interface for selected KA, fostering executive‑level relationships that enhance trust, shape joint roadmaps, and unlock long term opportunities
Provide leadership for the KA Technical Sales and Category Expertise function, fostering a high-performance environment that champions customer‑centric solution selling and cross‑functional collaboration
Drive change management within the Technical Sales and Category Expertise team to ensure adoption of solution‑selling methodologies and readiness for future industry trends
Identifying capability-gaps and collaborate with the regional Technical Sales leads to prioritize and develop the necessary technical capabilities required for successful execution
Ensure the preservation, growth, and strategic dissemination of technical knowledge across the EMEA region, enabling consistent expertise in categories, appli

Job description

In this senior role you will cultivate executive relationships with selected Key Accounts, coordinate with regional sales teams, and ensure technical knowledge sharing

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