EMEA Field Marketing Lead: SMB & Mid‑Market

WinsAbove; Friauville; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Stripe is seeking a senior B2B marketing leader to own the Velocity marketing strategy for the EMEA region. You will align regional and global teams, secure investment, and balance local needs with global strategy to drive demand and pipeline across diverse markets.

You will spearhead account-based programs, executive engagement, and regional campaigns, partnering with Sales and Demand Generation to optimize ROI and accelerate growth.

Qualifications

• 10+ years of B2B marketing experience with regional scope.
• GTM partnerships with senior Sales and GTM leaders.
• Experience in scaled digital demand and high-touch account-based marketing.
• Proven pipeline generation and ROI-focused budget management.
• Ability to align regional and global teams without direct authority.
• Comfort moving between multi-quarter planning and hands-on delivery.
• Excellent written and verbal communication for executive audiences.

Responsibilities

• Define and own integrated marketing strategy for Velocity across EMEA.
• Partner with regional Sales and SDR leadership on priorities and investments.
• Lead full-funnel campaigns and ABM programs for priority accounts.
• Manage regional marketing budget and measure ROI and impact.
• Coordinate with Demand Generation, Product Marketing, and Global Campaigns.

Skills

B2B marketing leadership

Integrated marketing strategy

Budget management

GTM partnerships

Account-based marketing

Demand generation

Executive communication

Cross-functional leadership

Strategic planning

ROI measurement

Job description

Stripe is seeking a senior B2B marketing leader to own the Velocity marketing strategy for the EMEA region. You will align regional and global teams, secure investment, and balance local needs with global strategy to drive demand and pipeline across diverse markets.

You will spearhead account-based programs, executive engagement, and regional campaigns, partnering with Sales and Demand Generation to optimize ROI and accelerate growth.