EMEA Field Marketing Lead - Hybrid Events & Storytelling

DocuSign, Inc.

Paris

Híbrido

EUR 90 000 - 130 000

Tempo integral

14 dias+

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Resumo da oferta

DocuSign, Inc. in Paris is seeking a Demand & Field Marketing Manager to lead field programs, content creation, and events across the EMEA region.

You will partner with corporate marketing and regional sales to drive demand, pipeline, and customer engagement through proprietary events, conferences, partner activations, and webinars. The role blends storytelling with logistics, owning budgets, vendor management, and post-event follow-up to accelerate growth.

Qualificações

5+ years of B2B high-tech marketing experience, with a proven track record in Field Marketing, Content Marketing, and Event Management
Experience managing a diverse event portfolio (proprietary roadshows, third-party trade shows, partner co-marketing, and webinars)
Experience writing high-converting marketing copy, developing engaging presentation narratives, and articulating a clear "why attend?" value proposition
Experience with the B2B sales cycle and building trust and alignment with sales leadership, AEs, and SDRs
Experience managing multiple event timelines and content deadlines simultaneously in a fast-paced environment
Experience with marketing tech stacks and CRM tools, preferably Salesforce.com, Outreach, Eloqua/Marketo/HubSpot, as well as webinar/event platforms
Ability to travel across the EMEA region as required for event execution
Native or Bilingual French speaker with excellent professional proficiency in English (both written and spoken)
Bachelor-level degree, preferable with a Marketing, Communications, French, or Business emphasis
Fluency in Spanish or Italian is a plus

Responsabilidades

Own the planning, budget management, and execution for all EMEA field programs, including first-party executive roadshows, third-party industry trade shows, joint partner activations, and localized webinars
Drive the content lifecycle for all events to maximize registration and engagement. Craft the overarching event value proposition and write compelling copy for pre-event invites, landing pages, during-event materials, and post-event nurture tracks that trigger immediate action
Collaborate with Product Marketing and local leadership to translate complex technical concepts into engaging, narrative-driven presentation decks, session abstracts, and on-stage talk tracks. Ensure a cohesive, high-impact brand story is told across all touchpoints
Select and pitch the best internal executives, subject matter experts, customers, or external speakers strategically for each event format. Prep speakers on talk tracks, audience demographics, and presentation flow to ensure maximum impact
Architect a seamless, memorable experience across three critical phases: Pre-Event: Buzz-building campaigns, hyper-targeted invitations, and sales alignment. During-Event: On-site atmosphere, engaging content delivery, and interactive networking. After-Event: Content recycling, rapid follow-up cadences, and continuous value delivery
Partner closely with Sales to design tight pre-event outreach and post-event follow-up cadences, ensuring high attendance, on-site meeting bookings, and rapid lead conversion
Oversee the technical setup, target list segmentation, and tracking architecture for all field campaigns. Evaluate total impact and ROI (MQLs, pipeline generated, accelerated pipeline) to continuously refine EMEA strategy
Oversee external venues, production agencies, and suppliers to ensure top-tier event execution on time and within budget