EMEA Field Marketing & Events Leader

UNAVAILABLE; Paris; Hybride; EUR 70 000 - 110 000; Plein temps

Résumé du poste

DocuSign is seeking a Demand & Field Marketing Manager to drive EMEA field programs, events, and content that fuel customer acquisition and pipeline growth. You will bridge corporate marketing and regional sales, crafting high-impact messages and end-to-end attendee experiences.

This hybrid role requires 5+ years in B2B marketing, strong writing and storytelling, proficiency with CRM and marketing tech, and willingness to travel across the EMEA region.

Qualifications

• 5+ years of B2B high-tech marketing experience, with a proven track record in Field Marketing, Content Marketing, and Event Management
• Experience managing a diverse event portfolio (proprietary roadshows, third-party trade shows, partner co-marketing, and webinars)
• Experience writing high-converting marketing copy, developing engaging presentation narratives, and articulating a clear "why attend?" value proposition
• Experience with the B2B sales cycle and building trust and alignment with sales leadership, AEs, and SDRs
• Experience managing multiple event timelines and content deadlines simultaneously in a fast-paced environment
• Experience with marketing tech stacks and CRM tools (Salesforce, Outreach, Eloqua/Marketo/HubSpot)
• Ability to travel across the EMEA region as required for event execution
• Native or Bilingual French speaker with excellent professional proficiency in English (both written and spoken)

Responsabilités

• Own the planning, budget management, and execution for all EMEA field programs, including first-party executive roadshows, third-party industry trade shows, joint partner activations, and localized webinars
• Drive the content lifecycle for all events to maximize registration and engagement. Craft the overarching event value proposition and write compelling copy for pre-event invites, landing pages, during-event materials, and post-event nurture tracks that trigger immediate action
• Collaborate with Product Marketing and local leadership to translate complex technical concepts into engaging, narrative-driven presentation decks, session abstracts, and on-stage talk tracks. Ensure a cohesive, high-impact brand story is told across all touchpoints
• Select and pitch the best internal executives, subject matter experts, customers, or external speakers strategically for each event format. Prep speakers on talk tracks, audience demographics, and presentation flow to ensure maximum impact
• Architect a seamless, memorable experience across three critical phases: Pre-Event: Buzz-building campaigns, hyper-targeted invitations, and sales alignment. During-Event: On-site atmosphere, engaging content delivery, and interactive networking. After-Event: Content recycling, rapid follow-up cadences, and continuous value delivery
• Partner closely with Sales to design tight pre-event outreach and post-event follow-up cadences, ensuring high attendance, on-site meeting bookings, and rapid lead conversion
• Oversee the technical setup, target list segmentation, and tracking architecture for all field campaigns. Evaluate total impact and ROI (MQLs, pipeline generated, accelerated pipeline) to continuously refine EMEA strategy
• Oversee external venues, production agencies, and suppliers to ensure top-tier event execution on time and within budget

Connaissances

B2B marketing

Field marketing

Content marketing

Event management

Copywriting

Sales alignment

Marketing tech stacks

CRM tools

Travel availability

French + English fluency

Formation

Bachelor-level degree

Outils

Salesforce

Outreach

Eloqua/Marketo/HubSpot

Webinar platforms

Description du poste

DocuSign is seeking a Demand & Field Marketing Manager to drive EMEA field programs, events, and content that fuel customer acquisition and pipeline growth. You will bridge corporate marketing and regional sales, crafting high-impact messages and end-to-end attendee experiences.

This hybrid role requires 5+ years in B2B marketing, strong writing and storytelling, proficiency with CRM and marketing tech, and willingness to travel across the EMEA region.