EMEA Demand & Field Marketing Director

Docusign

Issy-les-Moulineaux

Hybrid

EUR 120,000 - 180,000

Full time

14 days+

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Job summary

Docusign seeks a Director of Demand & Field Marketing for NewCo, EMEA. You will own regional strategy to create and accelerate new business pipeline, translating needs into audience strategies, messaging, content and integrated campaigns that country teams can localise and execute.

You will partner with Product-Led Growth, HQ marketing, Sales and regional marketers to boost traffic, engagement and conversion.

Qualifications

Bachelor's degree in business, marketing or a related field, or equivalent relevant experience.
12+ years of experience in B2B SaaS, cloud technology, demand generation, field marketing, growth marketing or a related business leadership role.
Experience designing and implementing end-to-end new-logo or prospect acquisition programs across multiple channels and sales motions.
Experience leading cross-functional planning, business reviews, accountability frameworks and operating rhythms, including insight gathering, action tracking and performance follow-up.
Experience partnering with Sales Development, Market Development, Sales Leaders, Product Marketing, Product-Led Growth, Partner Marketing and regional marketing teams to drive pipeline and sales performance.
Experience using data, customer insight and performance metrics to identify opportunities, improve conversion and make decisions.

Responsibilities

Own the EMEA NewCo marketing strategy, quarterly plans and program roadmap across Sales-Led, PLG and partner motions, using data and insights to define audiences, objectives, messaging, offers, channels, KPIs and expected impact.
Lead the NewCo Big Rock initiative and build integrated, repeatable program blueprints across email, in-product communications, webinars, events, paid media, content and sales-led outbound programs to drive demand, nurture prospects, improve inbound conversion and support SDR, MDR and AE prospecting.
Translate prospect personas, business challenges, buying triggers and objections into differentiated messaging and content requirements, while shaping SEO, GEO and AIO priorities with Digital, Web, Performance Marketing, PLG and HQ partners to improve discoverability and increase qualified web traffic, engagement and conversion.
Establish operating partnerships with SDR leadership and key stakeholder teams including Product-Led Growth, HQ Marketing, Sales Development, Market Development, Sales Leadership, Product Marketing, Performance Marketing and Partner Marketing to align conversion KPIs, service-level agreements, follow-up, sequence testing, customer journeys and sales-assisted execution.
Work in lock step with the UKI, France and DACH CBU marketers to shape and localise programs, coordinate country execution and manage the regional portfolio through clear actions, owners, next steps, expected impact, risks and blockers.
Identify and optimise the levers that generate pipeline, and run monthly NewCo business reviews covering traffic, engagement, handraisers, meetings, conversion, SQOs, pipeline GNACV, closed-won GNACV influence, IAM attachment, ROI, lessons learned and actions for the next cycle.