Director of Client Insights & Activations

Christian Dior Couture

Courbevoie

Sur place

EUR 120 000 - 190 000

Plein temps

14 jours+

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Résumé du poste

Christian Dior Couture is seeking a seasoned Head of Insights & Activations to join the CRM Team within the Omnichannel department. This senior role connects client intelligence, business analysis, and engagement strategy to drive highly relevant client experiences and commercial growth.

The candidate will ensure insights directly inform activation design and that activation results enrich client understanding across one-to-one and one-to-many touchpoints within a Creation de Poste framework.

Qualifications

10+ years of experience in Insights/Client Analytics/Strategy/Consulting and in Client activation/Campaign management/CRM roles
Previous experience in luxury, fashion, beauty, retail, or hospitality industry
Proven experience with management of budgets and hybrid teams with internal / external consultants
Experience with data visualization and analytics tools (PBI, Tableau, Qlik...) and CRM suites (Salesforce, Adobe, Braze...)
English is mandatory
Strong project management and stakeholder coordination skills

Responsabilités

Define and lead the overarching strategy for Insights and Activations pillars across Dior Couture, building a connected operating model
Ensure a seamless link between insight generation, audience prioritization, activation planning, and performance optimization
Position the function as a strategic growth driver for client loyalty and desirability, influencing senior stakeholders through clarity and credibility
Oversee a Client Insight Manager and collaborate with Client Data Analysts
Set the client insights agenda for Dior Couture, including behavioral analyses, segmentation, lifecycle, retention, recruitment, value development, and loyalty trends
Drive data-informed decision-making
Act as the voice of client performance, supporting business reviews and strategic planning
Storytell client data into meaningful business narratives and recommendations
Develop a deep understanding of high-value client dynamics, purchase patterns, and engagement drivers
Build self-service dashboards and data visualizations for stakeholders
Consolidate omnichannel activation calendars across key commercial moments, launches, and seasonal priorities
Champion client centricity, ensuring plans are meaningful from a client perspective and align with Dior Couture's image, product, and commercial strategy
Drive IT roadmap with the Head of CRM Products and Programs for orchestration, commercial pressure, personalization, and new channel enablement
Optimize campaign effectiveness through segmentation, testing, and performance analysis
Run A/B testing, leveraging AI
Identify and prioritize a roadmap of lifecycle management journeys, triggers, and automations
Oversee a team of 10+ people managing a "One to Many" client engagement factory
Define operations at scale, cross-functionally integrated with content, e-merch, and product teams
Define channel roles by business objective, focusing on e-mail
Drive innovation while preserving exclusivity
Influence regional teams for localization needs
Strategize closely with clienteling, events, retail, csc, e-commerce, media, and regional teams for integrated execution
Coordinate end-to-end activation planning, from audience definition to deployment and measurement
Consolidate client engagement and journeys plans, omnichannel
Supply high-value targets to partner channels via a data-first approach
Monitor and optimize commercial pressure
Proven experience with large team management, both Insights and Email or other CRM activation functions
Management of agencies/external partners
At ease with technical and non-technical profiles, senior stakeholders, and public speaking