Luxury CRM Leader: Client Insights & Activations

LVMH Group

Aubigny-sur-Nère

Sur place

EUR 110 000 - 150 000

Plein temps

14 jours+

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Résumé du poste

Dior Couture is seeking a Head of Client Insights & Activations to connect client intelligence with activation strategy, driving high-impact experiences and commercial growth for Dior Couture. This senior role requires strategic vision, strong execution, and luxury-sensibility.

You will lead integrated strategies across Insights and Activations, oversee a Client Insights team, and partner with cross-functional teams to deliver omnichannel campaigns and lifecycle journeys, ensuring client-centric

Qualifications

10+ years in Insights/Analytics/Strategy and CRM activation
Experience in luxury, fashion, retail or hospitality
Budget management and hybrid team leadership
Data visualization tools (Power BI, Tableau, Qlik) and CRM suites (Salesforce, Adobe, Braze)
Strong PM and stakeholder coordination; English mandatory; strategic leadership

Responsabilités

Define and lead overarching strategy for Insights and Activations across Dior Couture
Oversee Client Insight Manager and collaborate with Client Data Analysts
Consolidate omnichannel activation calendars across key moments and cross-functionally coordinate withClienteling, Events, Hospitality, Media, E-commerce, Client Services
Drive a team of 10+ for One-to-One Activations, define scaled operations and channel roles, especially email
Influence regional teams for localization and drive IT roadmap with CRM leadership for orchestration and personalization