Digital & Paid Media Specialist - France

XPENG; Paris; On-site; EUR 42,000 - 56,000; Full time

Benefits offered by this job

Bonus potential

Pension

Career growth

Job summary

XPENG France seeks a analytical Digital & Paid Media Specialist with 2 to 3 years of experience to join our France marketing team. You will drive the digital presence, manage website updates, monitor GA4 analytics, support SEO roadmap, and assist end-to-end paid media campaigns with Dentsu.

You will collaborate with Dentsu, optimize Paid Social, SEA, Display, and Video campaigns, manage budgets, POs, invoices, and dashboards.

Qualifications

• 2 to 3 years in digital marketing, web management, or paid media.
• Proficient with GA4 and CMS.
• Solid understanding of Paid Social, SEA, Display and SEO basics.

Responsibilities

• Oversee digital & web operations for XPENG France website and campaigns.
• Monitor analytics, build dashboards, and collaborate with Dentsu.
• Prepare and assist paid media campaigns across channels.

Skills

Digital marketing

GA4

CMS

Paid media

Analytics

Dashboarding

Tools

GA4

CMS

Job description

XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.

Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.

Why should you be part of our success story?

XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.

Job Title: Digital & Paid Media Specialist - France

Role Overview

We are seeking an analytical, detail-oriented, and agile Digital & Paid Media Specialist with 2 to 3 years of experience to join our France marketing team.

Reporting directly to the Deputy Senior Digital & Social Media Manager, you will play a key role in driving our digital presence, managing website updates, monitoring web analytics, supporting SEO roadmap execution, and assisting in the end-to-end delivery of paid media campaigns in close collaboration with our media agency, Dentsu.

Key Responsibilities

Digital & Web Operations

• Website Management: Oversee day-to-day updates and maintenance of the XPENG France website (landing pages, model updates, promotional banners, content publishing).
• Analytics & Performance Tracking: Monitor website traffic, user journeys, and conversion performance using Google Analytics 4 (GA4).
• Reporting & Dashboards: Collaborate closely with Dentsu to build, update, and refine automated performance dashboards to track KPIs.
• SEO Management: Follow up on the implementation of the SEO strategy, ensuring content optimization, meta-data updates, and technical SEO alignment.

Paid Media & Campaign Support

• Campaign Preparation: Support the Content & Paid Media Manager in preparing, setting up, and launching paid media campaigns (Social, Search, Display, Video, Sponsored Content).
• Agency Coordination: Work day‑to‑day with Dentsu to ensure campaign tracking, ad ops delivery, and tag management.
• Paid Content Follow‑Up: Monitor the performance and execution of paid brand content initiatives (e.g., tech/auto media partnerships) under management supervision.

Operational & Budget Administration

• Financial Follow‑Up: Manage administrative workflows related to paid media and digital activities, including purchase order (PO) creation, invoice tracking, and budget reconciliation.

Candidate Profile & Qualifications

Experience & Hard Skills:

• 2 to 3 years of experience in digital marketing, web management, or paid media (agency or client‑side experience).
• Proficient with Google Analytics 4 (GA4) and website content management systems (CMS).
• Solid understanding of digital media levers (Paid Social, SEA, Display) and SEO fundamentals.
• Comfortable creating and managing performance dashboards.
• Prior experience working with media agencies

Soft Skills & Mindset:

• Analytical & Data-Driven: Highly comfortable with numbers, data manipulation, and extracting actionable insights.
• Meticulous & Detail-Oriented: Rigorous in tag verification, link checking, invoice tracking, and campaign setup.
• Agile & Adaptable: Thrives in a dynamic, fast‑growing start-up environment with shifting priorities and rapid deadlines.
• Team Player: Positive attitude, collaborative mindset, and eagerness to learn and support team goals.
• Languages: Professional fluency in English and French (written & spoken).

XPENG offers:

• An interesting, unique and very varied job at XPENG
• A job with an incredibly large contact surface both internally and externally
• An attractive salary package incl. pension and with the possibility of a bonus
• To be involved in the growth of an existing EV brand in Europe

For more information on how we process your personal data, please see: https://www.xpeng.com/policy

As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.

Our Commitment to Diversity and Inclusion:

At XPENG, we’re an equal‑opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.