Digital Marketing Campaign Officer – F/M

Agena3000; Cholet; Hybride; EUR 26 000 - 36 000; Plein temps

Avantages offerts par ce poste

Remote work allowance

Profit-sharing bonus

Flexible environment

Friendly team

International group

Résumé du poste

AGENA3000, basé à Cholet, recherche un Responsable de Campagnes Marketing Digital (F/M) en CDI, 38h/semaine, sur site avec jours à distance. Vous gérerez des campagnes multicanales, de la définition du brief à l’analyse des performances, en collaboration avec l’équipe Marketing & Communications.

Vous assurez l’implémentation opérationnelle, l’optimisation des parcours client et la qualification des leads, tout en garantissant la qualité des données CRM et la mise en place d’automatisations

Qualifications

• Diplôme universitaire en marketing digital, communications digitales ou domaine connexe.
• Au moins 5 ans d'expérience dans la mise en œuvre opérationnelle de campagnes digitales.
• Vous aimez passer de la stratégie à l’action et êtes à l’aise avec l’exécution pratique des campagnes.
• Bonne attention aux détails, rigueur et organisation; capacité à gérer plusieurs campagnes simultanément; esprit analytique et suivi des performances.

Responsabilités

• Mettre en œuvre et gérer des campagnes digitales, du brief à l’analyse des performances.
• Concevoir contenus et assets, pages d’atterrissage et formulaires de leads.
• Préparer les campagnes pour le lancement et réaliser des tests pré-lancement.
• Surveiller et optimiser les campagnes; réaliser des tests A/B et collaborer avec le télé-marketing.

Connaissances

Gestion campagnes

Analyse performance

Rigueur

Travail en équipe

Formation

Bac+3 Marketing

Outils

CRM

Marketing Automation

Landing Pages

Description du poste

Do you enjoy turning marketing strategies into concrete actions and managing digital campaigns from conception through to performance analysis?Would you like to put your operational skills to work on multichannel campaigns and, more broadly, contribute to lead generation strategies?At AGENA3000, we are looking for a Digital Marketing Campaign Officer (F/M) on a permanent, full-time basis, based in Cholet, France, to strengthen our French Marketing & Communications team and contribute to the continued growth of our Group.Join a recognized software publisher supporting businesses in the relationship between industry and retail through innovative business solutions. With operations in France, Canada, the Netherlands, Tunisia and Romania, our Group now has nearly 220 employees, serving more than 8,000 customers. AGENA3000 (Centaurus Group) is built around strong values shared by all our employees:Well-being – Boldness – Solidarity – Commitment (our B.A.S.E.)We offer a stimulating environment that encourages the development of your skills and career. Joining AGENA3000 means becoming part of a fast-growing company, both in France and internationally, where people are at the heart of our strategy.

Our business: making data valuable and enabling it to flow. Reporting to the French Marketing & Communications Department, your main responsibility will be to implement and manage digital marketing campaigns, from receiving the brief through to performance analysis. This is a highly hands-on, operational role. You will work closely with a range of internal stakeholders to deploy the campaigns and initiatives defined in the marketing plan.

Help define campaign frameworks

Identify target audiences and personas, contribute to message development, participate in channel selection and help define campaign timelines.

Design and configure campaign assets and initiatives

Write campaign content tailored to each channel, create the required visual assets, create and optimize landing pages, prepare materials for outbound calling campaigns, segment audiences, and set up lead generation forms and tracking.

Prepare campaigns for launch

Conduct pre-launch testing and schedule campaigns for deployment.

Monitor and optimize campaigns

Monitor campaign performance and adjust audiences, messaging, channels and follow-up activities based on results. Implement A/B testing and monitor the progress of outbound calling campaigns in collaboration with our telemarketing specialist.

Analyze performance

Track key KPIs across channels, create and leverage CRM dashboards, analyze results, and contribute to campaign reviews and lessons-learned sessions to continuously improve campaign performance.

Develop marketing automation initiatives

Create and optimize nurturing sequences, segment audiences, personalize customer journeys and implement re-engagement campaigns.

Optimize digital journeys and conversion

Update website content and propose improvements to conversion journeys based on observed performance and industry best practices.

Ensure the quality of campaign-related CRM data

Enrich and update data, clean and maintain the database, ensure data accuracy and reliability, and properly manage inbound leads and associated opportunities.

Social Media & Content Marketing

Contribute to social media management and content marketing activities, and organize and promote webinars.

You have a Bachelor’s degree (or equivalent) in Digital Marketing, Digital Communications or a related field.

You have at least 5 years of experience in the operational implementation of digital marketing campaigns.

You enjoy turning strategy into action and are first and foremost comfortable with the hands-on execution and implementation of campaigns.

You are recognized for your:

• Strong attention to detail and organizational skills
• Ability to understand a brief, work within a defined framework and translate it into concrete operational actions
• Ability to manage multiple activities and campaigns simultaneously
• Analytical mindset and interest in monitoring performance
• Autonomy in carrying out your responsibilities
• Ability to work as part of a team and collaborate with a wide range of stakeholders
• Continuous improvement mindset

You have a strong command of the key levers of digital marketing and a good understanding of the challenges associated with:

• Marketing campaigns (acquisition, upselling, cross-selling, etc.)
• Audience segmentation and database management
• Conversion journey optimization
• CRM usage and lead/opportunity management
• Tracking and performance analysis

Fluency in English, both written and spoken, is essential to ensure effective collaboration with the Group's various teams.

This is above all an operational role requiring a high level of attention to detail and execution standards. We are looking for someone who wants to build a long-term career with us, has a strong continuous improvement mindset, and is eager to grow alongside the projects and evolving needs of the French Marketing & Communications team.

Contract: Permanent, full-time position – 38 hours per week

Location: Cholet, France

Work organization: On-site on Thursdays and remote working on the other days of the week

Salary: Based on profile and experience

Benefits: Remote working and remote-work allowance, profit-sharing bonus, flexible and collaborative working environment, friendly team, and a fast-growing international group