Digital Manager

Uriach; Nice; On-site; EUR 48,000 - 64,000; Full time

Job summary

Uriach recherche un(e) Customer Service Manager expérimenté(e) pour rejoindre son département Corporate Development à Nice. Vous piloterez les activités du service client et contribuerez à accroître la visibilité en ligne de la marque, à travers des plans d’action et des campagnes digitales.

Vous dirigerez une équipe et collaborerez avec les équipes marketing, IT et externaliser pour livrer des contenus et des initiatives à fort impact. Maîtrise du français et de l’anglais exigée.

Qualifications

• Diplôme en marketing digital, marketing, communications, affaires ou domaine similaire.
• Expérience en marketing digital, communications en ligne ou e-commerce.
• Expérience avérée dans la gestion de sites web et de campagnes marketing numériques.
• Capacité à développer des stratégies multicanales et à acquérir des clients B2B et B2C.
• Gestion de prestataires externes et projets marketing.
• Expérience managériale est un atout.
• Excellentes compétences organisationnelles et en gestion de projet.
• Anglais et Français écrits et parlés excellents.

Responsibilities

• Gérer les sites web et les outils numériques de l'entreprise.
• Planifier et piloter les campagnes d'email marketing (promotions, corporate, produits, santé).
• Gérer l'automatisation des emails et les programmes de fidélisation.
• Gérer les stratégies de réseaux sociaux et la community management.
• Améliorer la visibilité en ligne et augmenter le trafic via SEA, SEO et display.

Skills

Marketing digital

Bonne communication

Gestion d'équipe

Analyse de données

Education

Licence/Bachelor en Marketing ou équivalent

Job description

About Us

With over 185 years of history, we are a leading health and wellness company. Our portfolio includes iconic brands such as Aquilea, Fisiocrem, Laborest, Sidroga, Biodramina, Aerored, Fave de Fuca, Halibut, Ems, and Depuralina, with a strong presence across major European markets.

About Us

With over 185 years of history, we are a leading health and wellness company. Our portfolio includes iconic brands such as Aquilea, Fisiocrem, Laborest, Sidroga, Biodramina, Aerored, Fave de Fuca, Halibut, Ems, and Depuralina, with a strong presence across major European markets.

We believe in the power of nature, enhanced by science, as the best way to improve human health and wellbeing sustainably. Our goal is to create a positive impact on both people's lives and the planet.

We are currently seeking an experienced, analytical, and people-oriented Customer Service Manager to join our Corporate Development area. Your mission will be to improve the brand's online visibility. Through the implementation of action plans, they help increase traffic to the company's website.

KEY RESPONSIBILITIES

• Managing websites and digital tools.
• Defining and planning all email marketing campaigns (promotional, corporate, product-related, and health information emails, etc.).
• Managing email automation and customer loyalty strategies.
• Managing social media strategies, including community management and social media advertising.
• Improving the company's online visibility and increasing traffic to its websites through SEA, SEO, display advertising, and other digital marketing techniques.
• Analysing campaign results and return on investment (ROI), and adjusting strategies in line with the allocated budget.
• Establishing partnerships.
• Overseeing the creation of high-value marketing content, including blog posts, white papers, and e-books.
• Managing all web projects in coordination with IT teams and external service providers, such as agencies, copywriters, bloggers, and graphic designers.
• Monitoring competitors by analysing their websites, social media presence, and web traffic.
• Identifying and sourcing new web service providers

Secteur: Industrie pharmaceutique

Poste: Service client

Gérera d'autres personnes: Oui

Type d'emploi: CDI

Niveau de carrière: Employé

Requirements

• A degree in Digital Marketing, Marketing, Communications, Business, or a related field.
• Experience in digital marketing, online communications, or e-commerce.
• Proven experience managing websites and digital marketing campaigns.
• Experience developing multichannel strategies and acquiring new B2B and B2C customers.
• Experience managing external agencies, service providers, and marketing projects.
• Previous team management experience is an advantage.
• Strong project management and organisational skills.
• Leadership and team management abilities.
• Excellent communication and presentation skills.
• Ability to coordinate with marketing, communications, and IT teams.
• Strong analytical and problem-solving skills.
• Creativity and a results-oriented mindset.
• Ability to manage multiple projects and meet deadlines.
• Excellent written and spoken French & English.