Digital Experience Architect & Content Strategist

GROHE; Paris; Sur place; EUR 60 000 - 85 000; Plein temps

Résumé du poste

GROHE in Paris is seeking a Digital Experience & Content Manager to balance hands-on web management with analytics and strategy. You will optimize digital customer journeys across B2B/B2C channels and elevate product content quality to maximize reach and conversion.

Reporting to the Marketing Director, you will localize assets, manage CMS and PIM backends, and collaborate with Sales, Trade Marketing, and Product teams to drive data-informed improvements.

Qualifications

• 5+ years in digital content, e-merchandising, or website management in B2B/B2C environments.
• Hands-on CMS administration and backend web structures with PIM experience.
• Proficient in GA4, dashboards, and customer journey mapping.
• Strong SEO/SEA management with curiosity about AI GEO trends.

Responsabilités

• Co-manage the France brand website and localize assets for launches.
• Track user behavior with GA4 and build dashboards for optimizations.
• Refine paid and organic search channels; explore GEO trends.
• Deploy high-quality product content across retailer and distributor sites.
• Oversee CMS administration and backend PIM data flows.

Connaissances

GA4 analytics

Content management

PIM administration

SEO/SEA management

Data-driven decisions

Cross-functional collaboration

Outils

CMS

PIM systems

GA4

Description du poste

GROHE in Paris is seeking a Digital Experience & Content Manager to balance hands-on web management with analytics and strategy. You will optimize digital customer journeys across B2B/B2C channels and elevate product content quality to maximize reach and conversion.

Reporting to the Marketing Director, you will localize assets, manage CMS and PIM backends, and collaborate with Sales, Trade Marketing, and Product teams to drive data-informed improvements.