Digital Experience & Content Growth Lead

LIXIL; Paris; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

GROHE, part of the LIXIL group, seeks a Digital Experience & Content Manager in Courbevoie. Hybrid role: 3 days in office, 2 days remote, Full-Time, Permanent. You will co-manage the France brand website, localize assets, and drive content quality for B2B/B2C channels.

You will use GA4 analytics to optimize journeys, build dashboards, and collaborate with Marketing, Sales, and European platforms. 5+ years in digital content or e-merchandising required; fluent French and English.

Qualifications

• 5+ years in digital content, e-merchandising, or website management.
• Hands-on CMS administration and PIM systems experience.
• Proven proficiency with GA4, dashboards, and journey mapping.
• Strong SEO/SEA knowledge with a growth mindset.
• Adept at navigating matrix organisations and cross-functional teams.

Responsibilities

• Co-manage the France brand website and localize assets.
• Elevate product content across B2B and B2C channels.
• Track user behavior with GA4 and build actionable dashboards.
• Collaborate with sales, product, and marketing on activations.
• Oversee CMS and PIM backend data quality.

Skills

CMS administration

PIM systems

GA4 analytics

SEO & SEA

Content management

Cross-functional collaboration

Data-driven decision making

Tools

GA4

Dashboard tools

CMS platforms

Job description

GROHE, part of the LIXIL group, seeks a Digital Experience & Content Manager in Courbevoie. Hybrid role: 3 days in office, 2 days remote, Full-Time, Permanent. You will co-manage the France brand website, localize assets, and drive content quality for B2B/B2C channels.

You will use GA4 analytics to optimize journeys, build dashboards, and collaborate with Marketing, Sales, and European platforms. 5+ years in digital content or e-merchandising required; fluent French and English.