DACH Field Marketing Lead: ABM, Events & Growth

Lindus Health; Paris; Sur place; EUR 70 000 - 120 000; Plein temps

Avantages offerts par ce poste

Healthcare coverage

Relocation support

Meal allowances

Transport allowances

Résumé du poste

Mistral is seeking a Field Marketing Manager for the DACH region to own and execute field marketing strategy, driving brand awareness, demand generation and revenue growth. You will lead end-to-end planning of external events, owned events, localized campaigns, ABM initiatives and partner marketing activities.

This role requires a strategic thinker and hands-on project manager who collaborates with sales, product marketing, demand gen, and communications to deliver impactful programs in a

Qualifications

• 5+ years of field marketing experience with owned events, conference sponsorships, partner marketing and ABM.
• Enterprise B2B tech background with understanding of enterprise selling and B2B tech business models.
• Proven experience managing field marketing programs in the DACH region.
• Strategic thinker and problem solver translating business needs into actionable field marketing plans.
• Strong project management skills for fast-paced, high-growth environments.
• Fluent in German and English.
• Self-starter with growth mindset and high accountability.

Responsabilités

• Own the regional field marketing plan and budget for the DACH region aligned to go-to-market objectives.
• Partner with regional sales leadership to translate territory priorities and target accounts into field marketing programs.
• Execute the plan of field programs end-to-end across third-party conference sponsorships, Mistral-owned events, ABM programs and campaigns.
• Manage timelines, vendor relationships, logistics, and speaker coordination with precision.
• Allocate and optimize the regional marketing budget aligned with field marketing objectives.
• Monitor and report progress against objectives and the regional territory plan; analyze results and iterate on strategies.
• Engage with key stakeholders to ensure program success from sales, product marketing, demand gen, comms, and public affairs.

Connaissances

Field marketing

Event management

ABM

Budget management

Strategic planning

Project management

German language

English language

Stakeholder collaboration

Description du poste

Mistral is seeking a Field Marketing Manager for the DACH region to own and execute field marketing strategy, driving brand awareness, demand generation and revenue growth. You will lead end-to-end planning of external events, owned events, localized campaigns, ABM initiatives and partner marketing activities.

This role requires a strategic thinker and hands-on project manager who collaborates with sales, product marketing, demand gen, and communications to deliver impactful programs in a