CRM & Marketing Analytics Lead

De Gaulle Fleurance & Associés; Paris; Hybride; EUR 55 000 - 85 000; Plein temps

Résumé du poste

De Gaulle Fleurance & Associés is seeking a Marketing Data & CRM Manager to oversee CRM systems, data governance, and marketing automation within a six-person Marketing & Communications team.

You will collaborate with Marketing, Legal, Business Development, and IT to structure the firm’s marketing data ecosystem, build dashboards, and drive data-driven insights for client intelligence and BD strategy. English proficiency is essential.

Qualifications

• Master’s degree (Master’s/Bac+5) in Marketing, Data Marketing, Information Systems, Business Administration, or a related field.
• 3 to 5 years of experience in CRM, marketing data, marketing automation, or Business Development roles.
• Hybrid profile combining marketing, data, and information systems, with the ability to work effectively with business teams, lawyers, and IT professionals.
• Strong understanding of the business challenges of a law firm and the ability to interpret data within its legal and commercial context.
• Solid experience with CRM platforms and marketing automation solutions. Knowledge of prospecting tools such as Apollo, Cognism, Kaspr, or Lusha would be a strong advantage.

Responsabilités

• Act as a key interface between Marketing, Legal, Business Development, and IT teams; oversee CRM and marketing automation platforms.
• Oversee data governance, data quality, and value creation across the marketing data ecosystem.
• Develop dashboards, KPIs, and decision-support reports to guide business development.
• Collaborate with IT and external partners on data flows, BI tools, and data optimization.
• Identify opportunities to improve data quality and marketing outcomes.
• Provide cross-functional support for event organization and communications initiatives.

Connaissances

CRM management

Marketing automation

Data governance

Data structuring

BI / analytics

Business development

Sales intelligence tools

English proficiency

Formation

Master’s degree / Bac+5

Outils

Apollo

Cognism

Kaspr

Lusha

Description du poste

De Gaulle Fleurance & Associés is seeking a Marketing Data & CRM Manager to oversee CRM systems, data governance, and marketing automation within a six-person Marketing & Communications team.

You will collaborate with Marketing, Legal, Business Development, and IT to structure the firm’s marketing data ecosystem, build dashboards, and drive data-driven insights for client intelligence and BD strategy. English proficiency is essential.