Conversion Copywriter & Growth Lead — Remote

Lever, Inc.; France; Remote; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Remote, full-time opportunity

Creative ownership across multiple渠道

Job summary

Lever, Inc. is seeking a high-impact copywriter to own conversion-focused copy across outbound, paid ads, landing pages, emails, LinkedIn, and content assets for B2B technology audiences.

The role blends creative writing with performance-driven thinking and leverages AI while maintaining editorial judgment. You will adapt messaging to campaigns and founder voices, collaborate with AI tools, and measure success through replies, clicks, leads, and booked calls.

Qualifications

• Proven experience writing direct-response copy for B2B, SaaS, technology, or comparable businesses.
• Track record of generating measurable results through your copy, with demonstrated impact on business outcomes.
• Ability to write in different voices and personalities for diverse audiences.
• Practical experience using AI tools as part of writing workflow, with ability to edit and improve AI-generated content.
• Strong commercial and marketing instincts, understanding psychology behind clicks, replies, conversions, purchases, and booked meetings.
• Native-level English writing skills.
• Overlap with Lisbon time (4+ hours daily).
• Performance-oriented mindset prioritizing measurable impact over pure creativity.
• Experience with MSPs, IT services, cybersecurity, or B2B technology is a plus.
• Candidates whose experience is primarily long-form SEO/editorial writing may be less suited.

Responsibilities

• Own conversion-focused copy across cold email sequences, paid ads, landing pages, newsletters, email campaigns, LinkedIn content, infographics, and carousels.
• Develop messaging, angles, hooks, structures, and calls to action that encourage prospects to take action.
• Write for different audiences, campaigns, and distinct founder voices, maintaining authenticity and consistency.
• Collaborate with AI tools to produce content while providing strategic direction and editorial judgment.
• Continuously evaluate and improve copy based on reply rates, click-through rates, conversion rates, leads, and calls booked.
• Approach every assignment with a growth mindset, prioritizing commercial outcomes over word count, aesthetics, or writing for its own sake.
• Contribute to campaign strategy by understanding what motivates prospects to click, respond, convert, buy, or book a call.
• Take ownership of messaging quality and performance rather than relying on designers.

Skills

Direct-response copywriting

B2B SaaS copy

Creative writing

AI in writing workflow

English writing

Tools

AI writing tools

CRM/marketing platforms

Job description

Lever, Inc. is seeking a high-impact copywriter to own conversion-focused copy across outbound, paid ads, landing pages, emails, LinkedIn, and content assets for B2B technology audiences.

The role blends creative writing with performance-driven thinking and leverages AI while maintaining editorial judgment. You will adapt messaging to campaigns and founder voices, collaborate with AI tools, and measure success through replies, clicks, leads, and booked calls.