Conversion Copywriter & Content Lead

Lever, Inc.; France; Remote; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Remote, full-time opportunity

Creative ownership across multiple渠道

Job summary

Lever, Inc. is seeking a high-impact copywriter to own conversion-focused copy across outbound, paid ads, landing pages, emails, LinkedIn, and content assets for B2B technology audiences.

The role blends creative writing with performance-driven thinking and leverages AI while maintaining editorial judgment. You will adapt messaging to campaigns and founder voices, collaborate with AI tools, and measure success through replies, clicks, leads, and booked calls.

Qualifications

• Proven experience writing direct-response copy for B2B, SaaS, technology, or comparable businesses.
• Track record of generating measurable results through your copy, with demonstrated impact on business outcomes.
• Ability to write in different voices and personalities for diverse audiences.
• Practical experience using AI tools as part of writing workflow, with ability to edit and improve AI-generated content.
• Strong commercial and marketing instincts, understanding psychology behind clicks, replies, conversions, purchases, and booked meetings.
• Native-level English writing skills.
• Overlap with Lisbon time (4+ hours daily).
• Performance-oriented mindset prioritizing measurable impact over pure creativity.
• Experience with MSPs, IT services, cybersecurity, or B2B technology is a plus.
• Candidates whose experience is primarily long-form SEO/editorial writing may be less suited.

Responsibilities

• Own conversion-focused copy across cold email sequences, paid ads, landing pages, newsletters, email campaigns, LinkedIn content, infographics, and carousels.
• Develop messaging, angles, hooks, structures, and calls to action that encourage prospects to take action.
• Write for different audiences, campaigns, and distinct founder voices, maintaining authenticity and consistency.
• Collaborate with AI tools to produce content while providing strategic direction and editorial judgment.
• Continuously evaluate and improve copy based on reply rates, click-through rates, conversion rates, leads, and calls booked.
• Approach every assignment with a growth mindset, prioritizing commercial outcomes over word count, aesthetics, or writing for its own sake.
• Contribute to campaign strategy by understanding what motivates prospects to click, respond, convert, buy, or book a call.
• Take ownership of messaging quality and performance rather than relying on designers.

Skills

Direct-response copywriting

B2B SaaS copy

Creative writing

AI in writing workflow

English writing

Tools

AI writing tools

CRM/marketing platforms

Job description

This is a high-impact content and conversion role focused on turning attention into measurable business growth.
You’ll own copy across outbound, paid advertising, landing pages, email, LinkedIn, and content assets.
The role combines creative writing with strong commercial thinking and a relentless focus on performance.
You’ll work across multiple channels and adapt messaging to different audiences, campaigns, and founder voices.
AI is an important part of the workflow, but your judgment, editing, and strategic thinking will remain essential.
Success is measured through tangible outcomes such as replies, clicks, leads, conversions, and booked calls.
It’s an environment for a results-driven copywriter who wants meaningful creative ownership and direct influence on growth.

Accountabilities

• Own conversion-focused copy across cold email sequences, paid ads, landing pages, newsletters, email campaigns, LinkedIn content, infographics, and carousels.

• Develop compelling messaging, angles, hooks, structures, and calls to action that encourage prospects to take action.

• Write and adapt content for different audiences, campaigns, and distinct founder voices, maintaining authenticity and consistency.

• Partner with AI tools and creative resources to produce content efficiently while providing the strategic direction and editorial judgment needed to make outputs effective.

• Continuously evaluate and improve copy based on reply rates, click-through rates, conversion rates, leads generated, and calls booked.

• Approach every assignment with a growth mindset, prioritizing commercial outcomes over word count, aesthetics, or writing for its own sake.

• Contribute to campaign strategy by understanding what motivates prospects to click, respond, convert, buy, or book a call.

• Take ownership of messaging quality and performance rather than relying on designers or other team members to determine whether the copy works.

Requirements

• Proven experience writing direct-response copy for B2B, SaaS, technology, or comparable businesses.

• A track record of generating measurable results through your copy, with the ability to demonstrate how your work contributed to business outcomes.

• Strong ability to write in different voices and personalities, adapting tone and messaging to suit specific individuals and audiences.

• Practical experience using AI tools as part of your writing workflow, combined with the ability to challenge, edit, refine, and improve AI-generated content.

• Strong commercial and marketing instincts, with a clear understanding of the psychology behind clicks, replies, conversions, purchases, and booked meetings.

• Native-level English writing skills, with exceptional command of language, tone, clarity, and persuasion.

• Ability to maintain at least 4 hours of daily overlap with Lisbon time.

• A performance-oriented mindset and willingness to prioritize measurable impact over purely creative or brand-focused writing.

• Experience with MSPs, IT services, cybersecurity, or B2B technology is a strong plus.

• Candidates whose experience is primarily long-form SEO, brand storytelling, or purely editorial writing may be less suited to the role.

Benefits

• Remote, full-time opportunity, with fractional arrangements also considered.

• Significant creative ownership across multiple marketing channels and campaigns.

• Opportunity to work at the intersection of copywriting, growth marketing, AI, and conversion optimization.

• Performance-focused environment where the impact of your work is measured through tangible business results.

• Exposure to diverse campaigns, audiences, founder voices, and marketing channels.

• Opportunity to use and shape AI-powered content workflows while maintaining strategic and editorial ownership.

• Flexible engagement structure for candidates interested in either a full-time or fractional opportunity.

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