Commercial Effectiveness Lead - France

ADAMA Ltd.; Suresnes; On-site; EUR 85,000 - 120,000; Full time

Job summary

ADAMA France is seeking a Commercial Effectiveness Leader to unite strategy, customer insights, and field execution. You will guide Sales and Marketing in prioritising high-value customers and opportunities, while shaping growth plans and tracking delivery with the field teams.

The role requires experience in commercial excellence and CRM (Salesforce), fluent French and professional English, and a pragmatic, hands-on approach to turning insight into field-ready action.

Qualifications

• Experience in Commercial Excellence, Commercial Operations, Sales Effectiveness or related field-commercial role.
• Experience in Crop Protection, Agriculture or B2B field-sales environment; knowledge of the French distribution market is desirable.
• Experience with Key Account Management and WinRoom processes.
• Fluent French and professional English.

Responsibilities

• Support Sales and Marketing in prioritising high-value customers, territories, segments and influencers based on growth potential.
• Support co-construction of Growth Plans with targeted customers.
• Lead WinRooms and support Key Account Managers in developing customer growth plans and tracking actions through to delivery.
• Translate CRM and market data into actionable commercial insights to improve forecasting and decision-making.
• Develop dashboards and tools to monitor customer activity, market penetration, campaign execution and performance.
• Drive CRM adoption and best practices to improve commercial performance.
• Identify opportunities to improve Field Force productivity.
• Lead cross-functional commercial improvement and transformation initiatives.

Skills

Customer understanding

Analytical capability

Project management

CRM/Salesforce experience

Tools

Salesforce CRM

Job description

Join ADAMA – A Global Leader in Crop Protection shaping the future of agriculture

With nearly 8,500 employees and $4 billion in annual sales across more than 100 countries, ADAMA is one of the world’s top crop protection companies and part of the Syngenta Group. Our mission is to create simplicity in agriculture – helping farmers grow. We are proud to foster a diverse and inclusive workplace and welcome candidates from all backgrounds.

ADAMA France is entering a growth and commercial expansion phase, with increased investment in the Field Force and a stronger focus on converting market opportunities into sustainable sales and market-share growth.

The Role

As Commercial Effectiveness Leader for ADAMA France, you will connect strategy, customer insights and field execution. Helping Sales and Marketing identify where to focus, what actions to take with priority customers, and how to measure the resulting growth.

Key Responsibilities

• Support Sales and Marketing in prioritising high-value customers, territories, segments and influencers based on growth potential.
• Support the co-construction of Growth Plans with targeted customers
• Lead WinRooms and support Key Account Managers in developing customer growth plans, identifying risks and opportunities, and tracking actions through to delivery.
• Translate CRM and market data into actionable commercial insights to improve forecasting and decision-making.
• Develop dashboards and tools to monitor customer activity, market penetration, campaign execution and performance.
• Support the successful activation of national campaigns and New Product Introductions at customer level.
• Drive CRM adoption and best practices, ensuring data is effectively used to improve commercial performance.
• Identify opportunities to improve Field Force productivity.
• Lead and support cross-functional commercial improvement and transformation initiatives, ensuring actions are delivered and measurable.
• Work closely with EAME stakeholders to share best practices and support broader commercial transformation.

About You

We are looking for a commercially minded professional who combines customer understanding, analytical capability and strong project management skills.

You Will Ideally Bring

• Experience in Commercial Excellence, Commercial Operations, Sales Effectiveness, Business Development or a related field-commercial role.
• Experience in Crop Protection, Agriculture or another B2B field-sales environment; knowledge of the French agricultural distribution market is highly desirable.
• Experience with Key Account Managementand/or WinRoom processes.
• Strong CRM/Salesforce experience and the ability to turn data into actionable commercial insight.
• Experience leading cross-functional projects, transformation or continuous improvement initiatives.
• Excellent influencing and stakeholder-management skills across Sales, Marketing and Supply Chain.
• A pragmatic, hands‑on approach with the ability to turn insight into field‑ready action.
• Fluent French and professional English.

Why Join ADAMA?

This is an opportunity to shape Commercial Excellence in France, influence Field Force effectiveness and make a visible contribution to business growth.

Join ADAMA and help us create simplicity in agriculture.