CIS Regional Marketing Lead (Remote, Growth)

Jobgether; France; Remote; EUR 150,000 - 210,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonuses linked to結果

Fully remote working arrangement

Flexible working hours

Blockchain technology exposure

International team culture

Career progression opportunities

Exposure to crypto-poker ecosystem

Job summary

Jobgether is seeking a Regional Head of Marketing CIS, based in France, to lead growth and marketing strategy across CIS markets within online poker, casino, and iGaming. You will translate global objectives into regional initiatives, drive user acquisition, brand awareness, and commercial performance, and collaborate with central teams in a fully remote setup.

You will oversee budgets, talent development, and strategic partnerships with affiliates, agents, creators, and industry stakeholders to

Qualifications

• Significant senior marketing experience in online gaming and/or iGaming.
• Deep knowledge of CIS markets and local player behavior.
• Proven track record of growing user acquisition and brand awareness in regional markets.
• Strong strategic, commercial judgment with ability to translate global goals regionally.
• Experience building business cases for marketing investment and headcount.
• Solid understanding of CAC, LTV, cohort analysis, CPA.
• Established network with CIS-based affiliates, agents, creators, and partners.
• Experience leading regional teams and cross-functional collaboration with centralized departments.
• Negotiation experience with affiliates and partnership agreements (CPA, revenue share, hybrid, flat-fee).
• Native-level proficiency in at least one CIS market language and professional English.

Responsibilities

• Develop and execute a CIS regional marketing strategy aligned with global objectives and local market conditions.
• Identify regional market opportunities by analyzing player segments, channels, and competitive landscapes.
• Lead user acquisition, retention, and brand-building initiatives across channels.
• Recommend regional budgets, recruitment priorities, and resource allocation based on ROI.
• Collaborate with central paid media, affiliates, agents, and partnerships to optimize acquisition.
• Oversee localization of messaging, content, campaigns, and community communications.
• Build and manage a lean regional team and recruit in coordination with central departments.
• Track performance metrics and provide actionable insights to inform global strategy.

Job description

Jobgether is seeking a Regional Head of Marketing CIS, based in France, to lead growth and marketing strategy across CIS markets within online poker, casino, and iGaming. You will translate global objectives into regional initiatives, drive user acquisition, brand awareness, and commercial performance, and collaborate with central teams in a fully remote setup.

You will oversee budgets, talent development, and strategic partnerships with affiliates, agents, creators, and industry stakeholders to