Senior Product Marketing Lead - Growth & GTM

Go Fractional; Bordeaux; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Paid leave and RTT

Ticket Restaurant

Health insurance

Transport reimbursement

Hybrid work model

Training catalog

Office with rooftop

Internal events

Sports classes

Job summary

Betclic Casino is seeking a Senior Product Marketing Manager to shape growth by translating insights into effective product launches and marketing plans. You will lead the marketing vision, define go-to-market strategies, and collaborate with Product, CRM, Analytics and local teams to drive adoption and revenue in a highly competitive online gaming environment.

The role emphasizes data-driven decision making, strong stakeholder management, and the ability to coordinate multi-channel campaigns

Qualifications

• 5+ years in Product Marketing, preferably in tech or digital products.
• Experience defining and executing go-to-market strategies for products or features.
• Strong business and data-driven mindset with customer focus.

Responsibilities

• Define and lead an ambitious Casino product marketing vision and roadmap across short- and long-term priorities.
• Develop and deliver go-to-market strategies for new products, features and player experiences.
• Coordinate marketing plans around seasonal campaigns, events and cross-product initiatives.
• Translate insights into clear recommendations and actionable plans.
• Own positioning, value proposition, naming, audiences and adoption strategy.
• Partner with Product teams to inform development and priorities.
• Coordinate with CRM, Marketing Ops, Content, Creative, Analytics and local teams.
• Lead cross-functional projects from strategy to execution with clear ownership.

Skills

Product marketing

Cross-functional collaboration

English fluency

Job description

Betclic Casino is seeking a Senior Product Marketing Manager to shape growth by translating insights into effective product launches and marketing plans. You will lead the marketing vision, define go-to-market strategies, and collaborate with Product, CRM, Analytics and local teams to drive adoption and revenue in a highly competitive online gaming environment.

The role emphasizes data-driven decision making, strong stakeholder management, and the ability to coordinate multi-channel campaigns