Senior PR and Communications Manager

Specsavers; Finland; On-site; EUR 70,000 - 90,000; Full time

Job summary

Specsavers Finland is seeking a Senior PR & Communications Manager to shape and drive our external and internal communications across Finland from our Vantaa office. You will strengthen our reputation with media, stakeholders and customers, while guiding leadership on communications strategy and execution.

You will lead public relations, internal communications and public affairs efforts, ensuring clear, consistent messaging that supports business priorities and enhances both consumer and

Qualifications

• Significant experience in PR, corporate communications, media relations or public affairs.
• Proven ability to develop and execute communications strategies and stakeholder engagement.
• Strong understanding of the Finnish media landscape and reputation management.
• Experience in internal communications and advising leadership on comms.
• Excellent copywriting, stakeholder management and relationship-building skills.
• Native-level Finnish and strong business English; Swedish is a plus.

Responsibilities

• Develop and lead public relations, public affairs and internal communications in Finland.
• Build relationships with journalists, media, industry organisations and key decision-makers.
• Drive proactive media outreach and identify storytelling opportunities for consumer and employer brands.
• Advise leadership on communication, reputation and stakeholder matters.
• Lead internal communication across Finland to ensure stores and the support office receive engaging, consistent messages.
• Create communication materials including press releases, presentations and key messages.
• Support crisis communication and incident management when needed.
• Monitor media coverage and public sentiment to inform business decisions.

Skills

PR

Corporate communications

Media relations

Public affairs

Stakeholder management

Copywriting

Finnish language

Business English

Job description

Shape the conversation around one of Finland's leading optical brands

Are you passionate about communications, public relations and stakeholder engagement? As our new Senior PR & Communications Manager, you'll play a key role in strengthening Specsavers' reputation across Finland, helping us tell compelling stories, build trusted relationships and engage both internal and external audiences. This is an exciting opportunity to influence how customers, colleagues, partners and key stakeholders experience our brand while supporting the delivery of our business priorities.

To strengthen our Communications function, we're searching for an experienced Senior PR & Communications Manager to join our Finland Support Office in Vantaa.

The team you’ll join

The Communications team plays a key role in strengthening Specsavers' reputation, supporting business priorities and ensuring colleagues and stakeholders stay informed, engaged and connected. Through public relations and affairs, internal communications, and storytelling, we help bring our purpose, brand and strategy to life across Finland.

As Senior PR and Communications Manager, you’ll join the Country Operations team and report directly to our Country Director in Finland. You'll work closely with colleagues across Marketing, Northern Europe Communications, P&O, Retail Operations and Country Leadership, while collaborating with media, agencies, industry organisations and other external stakeholders.

This is an exciting time to join as communications continues to play an increasingly important role in supporting our business growth, employer branding and stakeholder engagement. You'll have the opportunity to influence both internal and external communications while helping strengthen collaboration across local and regional teams.

How you’ll make impact

As our Senior PR and Communications Manager, you'll lead our public relations and internal communication activities in Finland, while supporting our important public affairs agenda as well. You'll combine strategic thinking with hands- on execution, ensuring our communications are clear, consistent and engaging while supporting the delivery of our business plan.

Your primary tasks and responsibilities include, but are not limited to:

• Develop and execute public relations, public affairs and communication activities that strengthen Specsavers' reputation and support business priorities in Finland.
• Build and maintain strong relationships with journalists, media, industry organisations, public stakeholders and key decision-makers.
• Drive proactive media outreach and identify storytelling opportunities that strengthen both consumer and employer brand visibility.
• Act as a trusted advisor to the leadership team on communication, reputation and stakeholder matters.
• Lead internal communication activities across Finland, ensuring colleagues in our stores and at our support office receive relevant, engaging and consistent communication.
• Develop communication materials including press releases, presentations, key messages and content across multiple channels and audiences.
• Support crisis communication and reputation management activities when needed, including participation in the Incident Management Team.
• Monitor media coverage, public sentiment and societal developments, providing insights and recommendations that support business decision-mak­ing.

What you’ll bring

We're seeking an experienced communications professional who combines strong communication expertise with excellent stakeholder management skills and commercial awareness. We need someone who can confidently navigate both external and internal communications while building trusted relationships across a diverse stakeholder landscape.

To fulfil this role at Specsavers, you should align with the following requirements:

• Significant experience within PR, corporate communications, media relations and public affairs or a similar communications discipline.
• Proven experience developing and executing communication strategies, and stakeholder engagement initiatives.
• Strong understanding of the Finnish media landscape, stakeholder environment and reputation management.
• Experience working with internal communications and advising leaders on communication-related matters.
• Excellent copywriting, stakeholder management and relationship-building skills.
• Native-level Finnish and strong business English skills. Swedish language skills are considered an advantage.

Why should you join us?

At Specsavers, we’re dedicated to making eye and hearing care accessible to all. As a global, family-owned business, we bring together thousands of colleagues across the world, united by a shared purpose and a commitment to delivering exceptional experiences for our customers.

We have been Great Place to Work® certified for several years, and in 2024 we were ranked #1 workplace in Finland. According to our employees, this is due to our unique, family-like company culture, the development opportunities we offer, and our meaningful mission.

Specsavers is the world’s largest privately owned optical chain with stores and offices in 11 countries. Our 43,500 dedicated employees work together every day to provide eye and hearing services to 44,6 million customers worldwide. Specsavers was established in Finland in 2007, and we now have 52 stores across the country. Visit join.specsavers.com for more information about us and career opportunities at Specsavers.

To support a fair and unbiased recruitment process, we encourage you to focus your CV on your professional experience and qualifications.

Diversity & Inclusion at Specsavers

Specsavers will consider all qualified applicants for employment without regard to race, colour, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other legally protected factor.

In line with our commitment to diversity, equity, and inclusion, we integrate these principles into all aspects of our work, from product development to team building.