Finland Senior PR & Communications Leader

Specsavers; Finland; On-site; EUR 70,000 - 90,000; Full time

Job summary

Specsavers Finland is seeking a Senior PR & Communications Manager to shape and drive our external and internal communications across Finland from our Vantaa office. You will strengthen our reputation with media, stakeholders and customers, while guiding leadership on communications strategy and execution.

You will lead public relations, internal communications and public affairs efforts, ensuring clear, consistent messaging that supports business priorities and enhances both consumer and

Qualifications

• Significant experience in PR, corporate communications, media relations or public affairs.
• Proven ability to develop and execute communications strategies and stakeholder engagement.
• Strong understanding of the Finnish media landscape and reputation management.
• Experience in internal communications and advising leadership on comms.
• Excellent copywriting, stakeholder management and relationship-building skills.
• Native-level Finnish and strong business English; Swedish is a plus.

Responsibilities

• Develop and lead public relations, public affairs and internal communications in Finland.
• Build relationships with journalists, media, industry organisations and key decision-makers.
• Drive proactive media outreach and identify storytelling opportunities for consumer and employer brands.
• Advise leadership on communication, reputation and stakeholder matters.
• Lead internal communication across Finland to ensure stores and the support office receive engaging, consistent messages.
• Create communication materials including press releases, presentations and key messages.
• Support crisis communication and incident management when needed.
• Monitor media coverage and public sentiment to inform business decisions.

Skills

PR

Corporate communications

Media relations

Public affairs

Stakeholder management

Copywriting

Finnish language

Business English

Job description

Specsavers Finland is seeking a Senior PR & Communications Manager to shape and drive our external and internal communications across Finland from our Vantaa office. You will strengthen our reputation with media, stakeholders and customers, while guiding leadership on communications strategy and execution.

You will lead public relations, internal communications and public affairs efforts, ensuring clear, consistent messaging that supports business priorities and enhances both consumer and