Brand Manager

Beiersdorf; Turku; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary + bonus

Life Insurance

Critical Illness

Discounts on products

Lunch e-vouchers

Training & Development

Job summary

Beiersdorf Oy in Finland seeks a Brand Manager to design and steer local brand strategies that align with Nordic and global goals. You will lead planning, budgeting, and investments while driving market growth and portfolio development across cross-functional teams.

The role requires strong analytical skills, FMCG exposure, and fluency in Finnish and English. Hybrid work and international travel to Gothenburg are expected.

Qualifications

• Experience in Brand Management, Category Management, or a similar commercial marketing role.
• FMCG experience preferred; consumer healthcare, beauty, skincare, pharmaceutical, or medical device experience also highly valued.
• Strong commercial acumen with excellent analytical and financial skills.
• Proven ability to drive brand growth and manage budgets and business cases.
• Experience working with media, PR, and influencer agencies.
• Self-motivated, entrepreneurial, and comfortable operating independently.
• Fluent Finnish and English language skills are essential; Swedish is advantageous.
• Master's degree in Marketing, Business, Economics, or a related field preferred.

Responsibilities

• Develop and execute local brand strategies aligned with Nordic and global objectives.
• Identify opportunities to grow market share, brand equity, and profitability.
• Lead annual brand planning, budgeting, and investment recommendations.
• Monitor market trends, consumer insights, and competitor activity to drive growth.
• Build business cases for product launches, portfolio development, and growth initiatives.
• Lead local innovation and product launches from concept through to evaluation.
• Own media, PR, and influencer strategies, ensuring strong return on investment.
• Manage external agencies and collaborate with cross-functional Nordic and global teams.
• Track business performance and provide data-driven recommendations to optimise results.

Skills

Brand Management

Category Management

Commercial Marketing

Analytical Skills

Budget Management

Media/PR/Influencer Experience

Education

Master's degree in Marketing/Business/Economics

Job description

Job Details

• Contract Type: Unlimited / Full-Time


• Country / City: Finland / Turku


• Company: Beiersdorf Oy


• Job Function: Marketing / Market Research

Your Tasks

• Develop and execute local brand strategies aligned with Nordic and global objectives.


• Identify opportunities to grow market share, brand equity, and profitability.


• Lead annual brand planning, budgeting, and investment recommendations.


• Monitor market trends, consumer insights, and competitor activity to drive growth.


• Build business cases for product launches, portfolio development, and growth initiatives.


• Lead local innovation and product launches from concept through to evaluation.


• Own media, PR, and influencer strategies, ensuring strong return on investment.


• Manage external agencies and collaborate with cross-functional Nordic and global teams.


• Track business performance and provide data-driven recommendations to optimise results.

Your Profile

• Experience in Brand Management, Category Management, or a similar commercial marketing role.


• FMCG experience preferred; consumer healthcare, beauty, skincare, pharmaceutical, or medical device experience also highly valued.


• Strong commercial acumen with excellent analytical and financial skills.


• Proven ability to drive brand growth and manage budgets and business cases.


• Experience working with media, PR, and influencer agencies.


• Self-motivated, entrepreneurial, and comfortable operating independently.


• Fluent Finnish and English language skills are essential; Swedish is advantageous.


• Master's degree in Marketing, Business, Economics, or a related field preferred.

Additional Information

• Regular travel to the Gothenburg office will be required throughout the year.

Additional information

At Beiersdorf, we see you as a person – far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer!

• Competitive salary + bonus


• Life Insurance


• Critical Illness


• Hybrid working


• Discounts on products


• Lunch e-vouchers


• Training & Development

At Beiersdorf, we believe that every individual brings unique perspectives, experiences, and strengths that deserve to be valued and celebrated. We are committed to fostering an inclusive and supportive environment where everyone feels empowered to be themselves, thrive in their role, and work in ways that enable them to succeed. Through flexibility, understanding, accessibility, and meaningful support, we aim to ensure that all colleagues feel respected, heard, and able to reach their full potential.

We are committed to providing an inclusive recruitment experience and are happy to discuss any reasonable adjustments at any stage of the process to support you.