Brand Manager

Beiersdorf Group; Turku; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary + bonus

Life Insurance

Critical Illness

Discounts on products

Lunch e-vouchers

Training & Development

Job summary

Beiersdorf in Finland is seeking a Brand Manager to lead the strategic and commercial development of Eucerin and Hansaplast within the Finnish pharmacy market. You will act as the local brand owner, translating insights into strategies and driving growth with cross-functional teams.

This highly autonomous role requires strong analytical skills, a proactive mindset, and the ability to influence stakeholders.

Qualifications

• MBA or master’s degree in marketing, business, economics, or related field.
• Strong commercial acumen with analytical and financial skills.
• Fluent in Finnish and English; Swedish is advantageous.
• Experience in brand/category management within FMCG or consumer healthcare.

Responsibilities

• Develop and execute local brand strategies aligned with Nordic and global objectives.
• Grow market share, brand equity, and profitability through initiatives.
• Lead annual brand planning, budgeting, and investment recommendations.
• Monitor market trends, consumer insights, and competitor activity.
• Build business cases for product launches, portfolio development, growth.
• Lead local innovation and product launches from concept to evaluation.
• Own media, PR, and influencer strategies with ROI focus.
• Manage external agencies and collaborate with cross-functional teams.
• Track performance and provide data-driven recommendations.

Skills

Brand Management

Category Management

Commercial Marketing

Analytical Skills

Financial Skills

Media/PR/Influencers

Independent/Entrepreneurial

Finnish & English fluency

Swedish advantage

Education

Master's degree in Marketing

Job description

Your Tasks

• Develop and execute local brand strategies aligned with Nordic and global objectives.
• Identify opportunities to grow market share, brand equity, and profitability.
• Lead annual brand planning, budgeting, and investment recommendations.
• Monitor market trends, consumer insights, and competitor activity to drive growth.
• Build business cases for product launches, portfolio development, and growth initiatives.
• Lead local innovation and product launches from concept through to evaluation.
• Own media, PR, and influencer strategies, ensuring strong return on investment.
• Manage external agencies and collaborate with cross-functional Nordic and global teams.
• Track business performance and provide data-driven recommendations to optimise results.

Your Profile

• Experience in Brand Management, Category Management, or a similar commercial marketing role.
• FMCG experience preferred; consumer healthcare, beauty, skincare, pharmaceutical, or medical device experience also highly valued.
• Strong commercial acumen with excellent analytical and financial skills.
• Proven ability to drive brand growth and manage budgets and business cases.
• Experience working with media, PR, and influencer agencies.
• Self-motivated, entrepreneurial, and comfortable operating independently.
• Fluent Finnish and English language skills are essential; Swedish is advantageous.
• Master's degree in Marketing, Business, Economics, or a related field preferred.

Additional Information

• Regular travel to the Gothenburg office will be required throughout the year.

At Beiersdorf, home of Nivea, Eucerin, Hansaplast & Labello we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. We act according to our purpose, WE CARE BEYOND SKIN and take responsibility for our consumers, our employees, the environment and society.

As Brand Manager for Finland, you will lead the strategic and commercial development of Eucerin and Hansaplast within the Finnish pharmacy market. Acting as the local brand owner, you will identify growth opportunities, translate consumer and market insights into effective strategies, and drive initiatives that deliver sustainable business growth.

This is a highly autonomous role suited to a commercially driven marketer with strong analytical skills, a proactive mindset, and the ability to influence stakeholders. You will be the key marketing lead for Finland, working within a matrix organisation alongside teams in Gothenburg, local colleagues in Finland, and key commercial stakeholders.

Additional information

At Beiersdorf, we see you as a person – far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer!

• Competitive salary + bonus
• Life Insurance
• Critical Illness
• Hybrid working
• Discounts on products
• Lunch e-vouchers
• Training & Development

At Beiersdorf, we believe that every individual brings unique perspectives, experiences, and strengths that deserve to be valued and celebrated. We are committed to fostering an inclusive and supportive environment where everyone feels empowered to be themselves, thrive in their role, and work in ways that enable them to succeed. Through flexibility, understanding, accessibility, and meaningful support, we aim to ensure that all colleagues feel respected, heard, and able to reach their full potential.

We are committed to providing an inclusive recruitment experience and are happy to discuss any reasonable adjustments at any stage of the process to support you.